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A step back: IDFA’s impact on the advertising ecosystem

ClickZ

In the early days of the web, advertising was focused on posting general banner ads that often had little relevance to users beyond some contextual targeting. And if these emerging business models do not generate enough revenues, then there will be less innovation with app development. Let’s review how: Advertising time warp.

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Shifting from an Interruption to Permission Marketing Model

PureB2B

Godin’s book, Permission Marketing: Turning Strangers into Friends, and Friends into Customers , espoused this new marketing medium as an alternative to the time-honored and frankly annoying practice of having whatever you’re watching, reading, or browsing be continually interrupted by sales pitches. It’s that simple.

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How to Plan Your Content Marketing Strategy for Your Project Launch

Sharpspring

You will get some pretty unique and creative business name ideas using the tool. This seems like a no-brainer but you would be amazed by the number of founders who launch a startup or a product without a realistic view of the market. Here are great WordPress themes that let you easily create landing pages. Text Optimizer.

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The 15 Best Lead Generation Tools in 2019

Hubspot

Proof is an early stage SaaS startup based in Austin, Texas. Have you ever tried to book a trip on a site like booking.com or Airbnb and seen a message that reminds you, "three people have booked this hotel in the last 24 hours?". Image Source. Proof helps you implement social proof messaging on your own website.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Integrations solve and simplify your need for new software as your business grows and evolves. By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. Why use integrations? Who needs integrations?

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How to grow your email list for free in 2021

ConvertKit

Many people talk about email marketing as if it’s the secret to success as a creative business owner. Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. Email marketing is easier for busy creators to manage. Here’s why.

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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google. If you can’t answer, don’t worry. You’re not alone.

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