Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. “ Evaluating ROI/ROAS. But let’s face it.

Paid Content 139

Paid Content Advertising Agencies Paid Search Agency SMB 139

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. And that, in turn, can help avoid lengthy approval times and missing trends.

Buy 114

Buy Video Marketing Template Social Media 114

Zoominfo

MAY 5, 2019

Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Content Standard

APRIL 16, 2024

Are they comparing products or ready to make a purchase? With an in-house team, finite resources and limited bandwidth and expertise can hinder the ability to produce varied and specialized content at the pace required to compete effectively. On top of accelerating content production, Accelerator360 enhances team collaboration.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

NOVEMBER 21, 2023

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. Metrics such as return on investment (ROI), engagement and conversion rates can provide a clear picture of these initiatives’ impact (or lack thereof). Avoid death by a thousand budget cuts.

Allocation 111

Allocation Resources Work Management Marketing Management 111

The Point

APRIL 16, 2019

Add in the fact that B2B sales cycles are typically long and complex (meaning that advertisers may not see ROI for weeks or months), and it becomes clear that thriving in today’s SEM landscape requires getting a lot of things right. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Sprout Social

JUNE 28, 2023

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. And that bandwidth is only getting thinner.

Marketing Automation Services 107

Marketing Automation Services Marketing Automation Enterprise Management Automation 107

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? This has been especially impactful for their user experience, product and leadership teams. If any of our product managers come to us asking for messages on a certain product, we have it.” How does one topic perform on social compared to another? Providing cross-org knowledge.

Tagging 119

Tagging Marketing Strategy Marketing & Strategy Planning 119

Heinz Marketing

JUNE 15, 2023

Businesses are frantically seeking opportunities to boost efficiency and become more productive with fewer resources. Instead of spending marketing budget to reach anyone who might be interested in your product or service (TAM), you narrow your scope to hit just those organizations and the right people within them.

Ideal Customer Profiles 102

Ideal Customer Profiles Efficiency Allocation Top of Funnel 102

Tiecas

APRIL 14, 2024

GenAI can drastically accelerate your industrial content creation processes, from sparking new ideas to streamlining research and supplementing limited in-house bandwidth. Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. Product news/industry partnerships. One of the best ways to keep your team and your customers up to date on industry news and product changes is by tapping into your employee advocacy channel.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

Social Media 106

Social Media Template Work Management Marketing Management 106

Zoominfo

AUGUST 18, 2021

In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. You know that your product is a cut or two above competing services elsewhere in the market.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI). Email Automation. HTML5 Video.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

SmartBug Media

AUGUST 21, 2023

When you implement a loyalty program that makes purchasing worth their time and offers more than just the product they’re buying, you encourage repeat transactions. Cost Most promotions for your brand will cost you in some way, whether it’s bandwidth or budget.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

PureB2B

JULY 6, 2022

Most marketing campaigns are dependent on the ability to contact a large group of prospects at scale, meaning the bandwidth for manual outreach is very small. Productivity. You can fine-tune this conversation as your buyers continue to engage with your emails, making sure to always be sharing the most vital of insights and products.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Sprout Social

SEPTEMBER 18, 2023

Another important factor to consider when setting budgets is your team’s bandwidth. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns. For example, your SEO team may aim to increase domain authority through backlinks.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. For example, if your persona is a marketing executive concerned about ROI, create content demonstrating how your product or service can enhance marketing efficiency and profitability.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Conductor

DECEMBER 8, 2022

Conductor is more than just a product; we’re a partner who is just as invested as you are in helping you achieve greater flexibility, efficiency, and—most importantly—results. Stop de-prioritizing critical SEO tasks due to a lack of time, bandwidth, or support. Conductor is the SEO partner you’ve been looking for.

Features 59

Features SEO Bandwidth Keywords 59

Computer Market Research

JUNE 11, 2019

As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be a tough metric to prove. Manpower to monitor ROI and administrate. Product training. Most resellers have 15-25 employees thus lack the administrative bandwidth than their larger counterparts.

Work Management 60

Work Management Marketing Management Allocation Advertising Agencies 60

Only B2B

MARCH 30, 2022

During a B2B meeting, you’ll need to explain why your product or service is better than the competition and why your company is the ideal partner. According to Statista , over 25% of all e-commerce sales in the United States are for B2B products or services. What Is B2B Appointment Setting?

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). But how can B2B marketers most effectively achieve those results? And measure them? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

PureB2B

AUGUST 10, 2021

Looking to increase your sales and marketing ROI? Now more than ever, teams are running with limited bandwidth and limited budget and need to do what they can to maximize resources to drive better campaigns and Account-Based Engagement (ABE). These days it’s all about turning your critical data into actionable intelligence.

Ideal Customer Profiles 62

Ideal Customer Profiles Multi-Channel Validation Bandwidth 62

Sprout Social

JANUARY 4, 2021

According to the 2020 Sprout Social Index™ , the top three reason consumers follow brands on social are to: Learn about new products or services. Realistic: With your current resources of time, bandwidth and budget, is your goal realistic? How will you measure ROI? Stay up to date on company news. Think beyond financial return.

Social Media 123

Social Media Social Marketing Campaigns Planning 123

Litmus

OCTOBER 28, 2021

Test everything to drive engagement and ROI. Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Test everything to drive engagement and ROI. Veronica Best (VP Product, Dyspatch) gave us her top tips for driving engagement and ROI in email. Watch out for the HIPPO.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86

Zoominfo

AUGUST 18, 2021

In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Incorporate an extensive study of competing products into your sales management strategy.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Sprout Social

MAY 7, 2019

You’re not alone if your social team is feeling crunched for bandwidth and behind the curve in incorporating all of that valuable social data into a coherent strategy. 50% of consumers follow brands on social to learn about new products or services. Employee advocacy is a key piece of a complete, holistic social strategy.

Stats 109

Stats Social Media Social Marketing Media 109

Valasys

JANUARY 23, 2024

By analyzing customer behavior and market trends, AI will predict: Future buying decisions: Marketers can proactively engage customers with relevant messaging before they even search for a product. Campaign performance: AI will forecast campaign outcomes, optimizing budgets and maximizing ROI.

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Hubspot

AUGUST 11, 2020

If a marketer spent 20 minutes browsing CRMs, Googling software prices, and reading customer management blogs, behavioral targeting would analyze those actions to show that person ads for a CRM product the next time they visited a site like Facebook. Behavioral targeting is used to improve campaign effectiveness. Behavioral targeting pros.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. If you want to retain customers and make the product better for existing users, you need a customer-first mentality. Make your product sticky. Retaining Customers. Lower churn.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Hubspot

SEPTEMBER 27, 2023

This means entering your product or service details, pricing models , billing cycles, and other relevant information. Leverage the reporting and analytics capabilities of the software to gain insights into your subscription business and the ROI it’s generating. Set up your subscription management tools. Enable customer data management.

Work Management 61

Work Management Budget Programs Churn Rate Allocation 61

BenchmarkONE

MAY 4, 2021

It can boost ROI. In 2019, marketers who prioritized blogging saw a 13X higher ROI than those who didn’t. So, if you’re hoping to use a podcast to promo a new product, that can certainly happen, but it may not be as impactful as you hope. Well, when you create blog content, you’re essentially fueling your email marketing.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Sprout Social

FEBRUARY 17, 2022

With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. Send seasonal promotions for products/services or events. Links (to blogs, product pages, etc.). Then track the open and click-through rates to see which emails generate ROI. Preview text.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. The Alterra Group reports that ABM shows a higher ROI than other marketing activities.

Account Based Marketing 115

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 115

Martech

SEPTEMBER 26, 2022

It’s all about immersing your audience within a product and deeply engaging them. It’s focused on doing more than selling products or services. Content marketing and media production. Successful fintech marketing hinges on content marketing and media production. How to succeed in fintech marketing.

Work Management 111

Work Management Marketing & Strategy Marketing Strategy Practices 111

LeadSquared

JULY 20, 2022

10x your Sales Productivity with LeadSquared. Ineffective Marketing Campaigns Without source attribution tools, it was difficult to measure the effectiveness and ROI of digital marketing efforts. Increased Employee Productivity. LeadSquared has helped Commitbiz achieve higher sales productivity and conversion rates.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52