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Maximizing impact: Marketing resource allocation in lean times

Martech

Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation. SEM manager fancies themself a copywriter? Metrics such as return on investment (ROI), engagement and conversion rates can provide a clear picture of these initiatives’ impact (or lack thereof).

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How to optimize your marketing budget: Do more with less

Sprout Social

Another important factor to consider when setting budgets is your team’s bandwidth. Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns. Marketing Talent: Paid media marketing specialists, copywriters and graphic designers.

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Ditch Buzzwords, Build Bonds: AI Marketing in 2024

Valasys

By analyzing customer behavior and market trends, AI will predict: Future buying decisions: Marketers can proactively engage customers with relevant messaging before they even search for a product. Campaign performance: AI will forecast campaign outcomes, optimizing budgets and maximizing ROI.

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Pre: Share how you and your team optimize your pre-send process, in areas like copywriting, designing, QA and testing, and collaboration, with ideas to help create more effective campaigns. How you make your email production process and workflow more streamlined. How you’ve mastered campaign attribution and ROI.

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Litmus Live Week: Take to the (Virtual) Stage!

Litmus

Pre: Share how you and your team optimize your pre-send process, in areas like copywriting, designing, QA and testing, and collaboration, with ideas to help create more effective campaigns. . How you make your email production process and workflow more streamlined. How you’ve mastered campaign attribution and ROI.

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Litmus Live 2021: Top 10 Takeaways from Day 2

Litmus

Test everything to drive engagement and ROI. Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. Test everything to drive engagement and ROI. Veronica Best (VP Product, Dyspatch) gave us her top tips for driving engagement and ROI in email. Watch out for the HIPPO.

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6 Email marketing templates that drive results

Sprout Social

With an email marketing templates, you can shorten the time to craft emails, so you have the bandwidth for other essential projects. Send seasonal promotions for products/services or events. Links (to blogs, product pages, etc.). Then track the open and click-through rates to see which emails generate ROI. Preview text.

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