article thumbnail

And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. There was just one problem: they didn’t have the bandwidth to create new content consistently. And, we’re featuring the cold hard facts to prove it. 3…2…1…Action!

article thumbnail

How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

Marketing Insider Group

The result was more useful content on a more regular basis—along with increased visibility and higher keyword rankings. The Problem: Not Enough Bandwidth to Scale a Content Marketing Campaign. Unfortunately, they didn’t have the bandwidth for that. ” The Result: Increased Visibility and Higher Keyword Rankings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Your Team Believe in Content Marketing

Marketing Insider Group

The next time you’re on the prowl for a how-to or a home remedy for a cold, you might notice the components of search engines like Google. . How nice of you, Google, to want visitors to stay on your site and your site only. You’ll need to consider a publishing cadence that works for your team’s bandwidth.

article thumbnail

How Top Brands are Accelerating SEO Content Creation with AI

Content Standard

The introduction of generative artificial intelligence (GenAI) into the search experience via Google’s SGE and Bing’s Deep Search has caused unprecedented search ranking volatility. It’s also common for keyword research to be misaligned with business objectives. The result?

article thumbnail

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

But if you look up from your computer for a moment, inside your small to medium-sized business workplace, you quickly begin to wonder how you could collectively scrape up enough bandwidth to even sit down and talk about these kinds of strategies, let alone budget and implement them. Use the customer’s perspective.

article thumbnail

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

Hubspot 74
article thumbnail

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. This also includes linking, keywords, etc.