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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

According to Wyzowl , 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier. Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. What’s their tone?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. How could an integrated social media management tool support your customer care efforts?

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Social media management services: 9 agencies your brand should check out

Sprout Social

If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. By partnering with an agency, you benefit from the social media tools they use. If you don’t have the resources to grow or train a social team, an agency is a must.

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How to Convince Your Boss: 7 Steps to Getting Budget Approval

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Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. . Our why: We needed a new tool because substantial amounts of time that could be spent on other.