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Video Production Equipment and Software for Every Budget

Vidyard

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? What’s your team’s budget and skill level? Example Video Production Teams 2.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Email marketing is an inexpensive way to promote products, increase sales, and retain customers. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Do you have access to the right tools? Are there any tools you’d like to try out?

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Email Automation. Market reach.

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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 6.

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Retention Marketing: How to Create a Loyalty Program

SmartBug Media

Sephora’s Beauty Insider program offers free merchandise. Ulta’s Ultamate Rewards program provides exclusive discounts and gifts. North Face’s XPLR Pass program (formerly VIPeak) lets members trade points for savings. Ideally, you want to replicate these programs’ successes using your brand’s unique take on loyalty rewards.

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

SEO tools prove that consistency and relevancy are crucial parts of the equation. The top placements are usually bought out with enormous amounts of paid search budgets. You’ll need to consider a publishing cadence that works for your team’s bandwidth. That’s where a content marketing program could come in handy.