ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Be relevant. Here are some tips for seizing that opportunity with effective cross-sell and upsell campaigns: 1.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. It is something that must live cohesively with your personalization efforts and factor into making your content and messaging more relevant.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

NetLine

APRIL 23, 2024

How can intent data be used to create more targeted and relevant sales outreach? Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Timing plays a critical role in creating more targeted and relevant outreach as well.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). The result is an in-depth insight into browsing habits, which enables us to identify leads and execute a marketing strategy focused on relevant and highly precise outreach. . Companies that are experience-led have 1.6x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Vision Edge Marketing

FEBRUARY 22, 2022

For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These purchases fall squarely in the realm of the traditional B2C buying journey. In these models, consideration needs to be translated into one of the waterfall categories.

Work Management 187

Work Management Marketing Management Lead Ranking Buy 187

Top Rank Marketing

MARCH 18, 2024

Authoritative, in-depth content will gain demand Google became the search engine juggernaut it is today precisely because it was able to provide the most relevant content for users. Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. Other publishers and SEO experts are less concerned.

Traffic 78

Traffic SERP Guidelines User-Generated Content 78

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Prioritize Relevance Over Rich Media.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. If you want to stay relevant, then knowing what your colleagues and competitors are doing is key.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. If you want to stay relevant, then knowing what your colleagues and competitors are doing is key.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Content4Demand

SEPTEMBER 24, 2021

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers know they need to deliver a high volume of quality, relevant content to enable prospects to self-educate and progress through the buyer’s journey.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Interactions

JULY 18, 2021

Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). Buyers have expectations of immediacy, relevance, and instant gratification at low effort. But that’s not necessarily true.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. In it, you’ll find recommended indicators to track along each stage of the marketing funnel, along with content ideas and relevant examples from brands that are winning with social video.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

PathFactory

NOVEMBER 9, 2021

B2B buyers want a B2C experience. They want to take their own content journey, one that anticipates their needs and delivers real-time, relevant information across multiple channels. We’ve all gotten used to the curated Netflix or Amazon experience of serving up personalized, data-driven content on demand. B2B buyers are no different.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. ANA/Forrester ). Why is this? Lack of value chain transparency.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Paid Search Agency 69

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. TrueView in-stream ads can be highly targeted, and Google found that relevant ads get 3 times more attention than the average video ad.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically. For example, say one of your goals is to enter the APAC market by 2024.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Aberdeen

NOVEMBER 14, 2019

5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Forrester believes that to remain best-in-class, B2B marketers will have to be more proactive in their customer engagement initiatives.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your This is the data set that makes micro-personalization possible.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. In a world where personalization and relevance are hyper-important, we need to deliver value to individuals within these accounts.” . They need brands to know who they are, what they care about, and what their expectations are. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing. For Forrester, she regularly publishes studies including: New Tech: B2B Social Selling Tools, Q1 2018.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Conversica

DECEMBER 18, 2020

And there’s personalization that requires a little more lift – serving content related to the most recent engagement, crafting messaging relevant to a stage in the buyer’s journey, or providing content on a channel where a lead is mostly to engage based on recent behavior.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Buyers should be able to find relevant products and specifications easily and the path to purchase should be as straightforward as possible.

B2B 52

B2B Marketing Management Case Studies Paper 52

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. From spray and pray / random acts of marketing to customer focus with targeted plays designed around buying groups, mapped to needs and relevant solutions. but worth reviewing.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Is your site number 13 or number 2 on their journey? Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

SEPTEMBER 24, 2018

This landmark acquisition will fundamentally reset the competitive playing field for B2B marketing technology buyers and vendors according to Rusty Warner, Forrester principal analyst. The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Strengthen Your Business Pipeline.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer. Strengthen Your Business Pipeline.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62