Top Rank Marketing

SEPTEMBER 4, 2023

“As the stakes continue to rise, the B2B marketers who prove up to the challenge will be the ones who are able to transform these challenges into opportunities through innovation.” — Harry Mackin of @TopRank Click To Tweet Of course, in order to do that, we’ll have to acknowledge and confront those challenges head on.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. higher average order value. Forrester). According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. Companies that are experience-led have 1.6x higher brand awareness, 1.5x return on spend, and 1.6x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts. Why it’s hot. Why we care.

Account Based Marketing 90

Account Based Marketing Buy Process Marketing Automation Services 90

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Sana Commerce

MARCH 4, 2022

This is especially the case when something goes wrong with an order — 83% of US consumers prefer talking with a person directly over digital channels when resolving a customer service complaint. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Aberdeen

NOVEMBER 14, 2019

5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Forrester believes that to remain best-in-class, B2B marketers will have to be more proactive in their customer engagement initiatives.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. On one hand, we have examined a dozen of these rankings published in 2019-2020 in order to see if some influencers/experts are unanimous, which is the case for some of them. no false accounts). Unanimity in other rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Conversica

JUNE 8, 2021

Mid-year growth looks strong, with new bookings accounting for two-thirds of growth and booking expansions accounted for one-third of growth, attributed to a healthy pipeline of new customer orders as well as continued steady increases in the customer install base. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Porch Group Media

JANUARY 26, 2021

When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Teens use these frequently, with 70% using these channels more than once a day. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . higher average order value. Forrester). How to Optimize the Customer Experience – Strategies and Trends. Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

With years of deep quantitative research under her belt, she’s able to enable her readers to make important decisions in order to get your content to its maximum potential. . Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Based on the survey responses, we ranked these in order of importance in our B2B trust index , categorizing the “essentials,” “should haves” and “recommended.”

B2B 52

B2B Marketing Management Case Studies Paper 52

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. In order to provide exceptional customer experiences, data siloes must be unified to gain a complete view of the customer.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Porch Group Media

OCTOBER 9, 2019

Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester). When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Buzz Marketing for Technology

JULY 28, 2010

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. Getting a customer is not the end goal it’s the middle In a recent speech by Josh Bernoff of Forrester Research.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. For example, a network administrator is reading third party online forums in order to optimize their network layout for their latest equipment. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. They want a site that has the features they need — things like order history, custom order requirements and special pricing. Don’t fall into the trap of treating your e-commerce site like an Amazon clone, implementing B2B e-commerce is a very different animal than a B2C e-commerce site.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More consumer data, when properly analyzed, can create better and higher-qualified leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. And it’s in the middle of the desert, so what better place to order up an ice-cold, yummy shake?”

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Cintell

MARCH 10, 2016

Ex: Adobe saw a 10% increase in email orders, a decrease of 78% in time to market, 59% increase in web visitors and 53% increase in web revenue with persona-based launch (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Phase II: Thought leadership. YOU IDIOTS. YOU’RE THROWING AWAY GOLD.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Phase II: Thought leadership. YOU IDIOTS. YOU’RE THROWING AWAY GOLD.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. In its current form, B2B marketing takes a broad approach to lead generation with the goal of capturing as many leads as possible.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

SnapApp

NOVEMBER 1, 2016

Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. Forrester data shows that more than one-third of all time spent online is devoted to consuming video content. In order to keep this from happening, remember to give your ads a refresh when CTR begins to drop off.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MARCH 18, 2011

Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. In order to understand how to incorporate these principles into a B2B Facebook Fan Page we must first make sure that we understand the objective of these pages.

Facebook 28

Facebook B2B Forrester Youtube 28

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98