KoMarketing Associates
MARCH 21, 2013
In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.
LeadSloth
APRIL 24, 2009
In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend. Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing. Like no other he understands B2B lead generation.
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Marketing Insider Group
JANUARY 24, 2013
The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. . Top B2B Marketing Influencers – Companies.
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.
The ROI Guy
JANUARY 25, 2011
In order to succeed, sales needs to provide unique diagnostics, insight and advice to earn the right to engage with these empowered executives during critical early decision cycles. Therefore, sales must engage early to quantify the “cost of doing nothing&# and to “make the case for change&# in order to loosen the status quo.
Industrial Marketing Today
MAY 14, 2010
You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Why not create a downloadable library on your website? Do you have any strategies for this?
The ROI Guy
JULY 15, 2009
As IT professionals complete their first wave of data center server virtualization, in order to progress further, it is vital that return on investment proof points be provided to justify further consolidation to frugal executives. Alinean recognized by BtoB Magazine’s as one of To. They do if they are. Is Marketing Too Busy?
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