Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). Of course, the same techniques that worked ten years ago do not necessarily apply today. According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. higher brand awareness, 1.5x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Martech

DECEMBER 8, 2021

That includes B2B buyers, of course. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Why we care.

Account Based Marketing 92

Account Based Marketing Buy Process Marketing Automation Services 92

Top Rank Marketing

SEPTEMBER 4, 2023

“As the stakes continue to rise, the B2B marketers who prove up to the challenge will be the ones who are able to transform these challenges into opportunities through innovation.” — Harry Mackin of @TopRank Click To Tweet Of course, in order to do that, we’ll have to acknowledge and confront those challenges head on.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. Of course, your brand’s specific mix of entertaining, educational and product-centric content will depend largely on your industry’s standards and your audience’s preferences.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

LeanData

FEBRUARY 10, 2022

And, of course, you’re likely repeating that entire marketing process across other similar accounts. Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Content4Demand

JANUARY 29, 2019

Of course, campaigns that take a strong position are never safe from criticism. Despite the risks, Forrester anticipates that more CMOs will take leaps in their campaign strategies, focusing on divisive topics and current events for inspiration. Where Are the Brave B2B Marketers?

B2B Marketing 46

B2B Marketing B2B Forrester Advertising Agencies 46

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. ” Of course the goal of B2B marketing (and sales) is the same as it’s ever been: ultimately, to convince people to buy your product.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Conversica

JUNE 8, 2021

Enabling these buying entities in increasingly complex decision-making scenarios requires selling organizations to sense and respond to buying signals in real-time,” said Jessie Johnson, Principal Analyst at Forrester. “AI B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. To help jumpstart your initiative, check out the Agile Marketing Quick Start from Agile Sherpas and learn more about their online foundational courses to get smart on the basics.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Of course, data underpins these decisions—such B2B marketing strategies can’t be flippantly altered.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. And don’t hit people over the head with your product (unless it’s a demo video of course). Video Storytelling Tips 3.1 Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Treat this blog as the syllabus for your next marketing course. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. Growth and leadership go together like peas and carrots, to grossly misquote Forrest Gump.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Ultimately, you are working toward a Sales and Marketing partnership but the first step is, of course, alignment - Marketo. A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Vidyard

MARCH 12, 2015

B2B product research on mobile is actually catching up to B2C behaviors, believe it or not. So make sure your video isn’t taking up the full screen (unless they’ve chosen the full screen mode, of course!). You sure you don’t want to call a friend? And video plays a big role in this. Their only option? Exit your site.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. And don’t hit people over the head with your product (unless it’s a demo video of course).

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Things coming off conveyor belts signified quality and safety. Meals were at a set time every day. That has completely gone out the window.

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

EveryoneSocial

JANUARY 23, 2018

Of course, marketing and sales team are typically involved in the ABM process, but for B2B companies, getting other employees (if not all) involved can really drive ROI. And rightfully so. Yet, when we think about account-based marketing strategy, we also miss out on a key element that can amplify the effectiveness even further: employees.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research. All of 'em. Do you see him?

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

JANUARY 6, 2020

The event is not only an opportunity to learn from some of the industry’s leading specialists, but also includes a live awards ceremony, CPD-accredited courses, and a dedicated networking area. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization. Adobe Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Forrester Research gamifies. Make sense? But How Can Real Companies Gamify? Well there sure are a lot of brands experimenting with it.

Work Management 28

Work Management Marketing Management Business Forrester 28

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Televerde

OCTOBER 26, 2020

However, Forrester found that 66% of buyers say companies give them way too much content — and over half of it is useless. Webinars or online courses. Of course, surveys are smart as well. The customer experience matters tremendously in both B2B and B2C. Buyers want to know you can solve their problems with expertise.

Ideal Customer Profiles 107

Ideal Customer Profiles Verticals FAQ Paid Search Agency 107

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. On the note of attention spans: Top performing B2B content assets in 2021 and 2022 were short articles (less than 3,000 words), videos, and virtual events/webinars/online courses ( CMI ).

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Leadspace

SEPTEMBER 6, 2019

There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Biznology

NOVEMBER 6, 2013

According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. ” Some other attributes of Generation Live, according to Forrester: 84% multitask in front of the TV with an internet connected device – an average of 1.5

Generation 80

Generation Planning Forrester SMS 80

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Create valuable training materials and promote your courses to reach the right audience.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

MARCH 12, 2020

But there are still lessons to be learned from B2C websites that can apply to your next redesign. Of course, speed and responsiveness are crucial, too, lest an interested party lose interest and move on to a competitor. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. B2B buyers increasingly expect B2C like experiences that are tailored to them specifically. Refresh lead scoring logic.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59