Why B2B Companies Need a Chief Content Officer by @basebot. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. big piece of the plan boils down to content creation and content curation. Here's an interesting case study of how two different silos of AT&T gave a customer great and terrible customer service. Although this is a B2C examples, many B2Bs can relate. Happy last day of September! MORE >>

Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Isn't a plan (or roadmap in this case) a necessity? MORE >>

  Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews :  In the B2C world, customer reviews are becoming more commonplace and accepted.    Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization.  Informing Content Strategy with Buyer Persona Development (customerthink.com). MORE >>

Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today. A recent study by L2 Thinktank indicated that 63% of this Under 29 market use social media to learn about brands, while over half are influenced by Facebook, blogs and other social media sites about product preferences, especially when shopping online. Each day, Gilt offers members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women’s, men’s and children’s categories. “I suspect it’s something consumers are starting to expect.&# MORE >>

Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. First off, how do you define content marketing? MORE >>