| || |
|Page 1 of 1 || Previous | Next |
| | EARNEST ABOUT B2B
SEPTEMBER 14, 2010 Vital statistics for B2B marketers – The case study
In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. Using the content in the blog as a starting point, we began by planning and storyboarding each sequence. Back in June, Earnest began its very own social media experiment.
| | INBOUND SALES NETWORK
NOVEMBER 24, 2011 Is Content Curation Stealing or a Shrewd B2B Marketing Practice?
Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. However, what about the practice of content curation (the gathering and organizing of other companies/peoples content in ways that are meaningful to specific target audience)? From sales to marketing to the CEO, many companies are not sure if content curation would work for their organization.
| || || |
| | JUNTA 42
DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
Some things amaze me, like this year's social media and content marketing predictions list. Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. More companies will need to outsource content to expert publishers. Quality content trumps frequent crappy content. Don't say it - more offline content in 2010??? And for fun, you may want to compare this year's predictions with last year's social media and content marketing predictions.
| || | HUBSPOT
JANUARY 17, 2012 8 Ways to Leverage Social Media Beyond Social Networks
And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. bigger reach means a better opportunity to spread your content and reach more potential customers. More and more marketers are recognizing the importance of incorporating social media into their marketing mix.
| | SAVVY B2B MARKETING
MAY 6, 2011 Savvy Week in Review: May 6
Is Your Content Keeping Pace? This is a B2C case study, but its lessons apply to B2B, too. Content Curation from Source to Influence in Five Steps - by @acSellerant. Bob Leonard walks marketers though the basics of curation. They say April showers bring May flowers. They've also brought a slew of inspiring posts! Happy reading (and spring)!
| || || || |
SAVVY B2B MARKETING Weekly Wrap Up - September 30
| FRIDAY, SEPTEMBER 30, 2011
Why B2B Companies Need a Chief Content
Officer by @basebot. Both can wreak havoc on the success of your content
marketing if you don't have them. Content
Marketing Questions: #1 What's the Problem by @patsiblogsquad. big piece of the plan boils down to content
creation and content curation
. Here's an interesting case study
of how two different silos of AT&T gave a customer great and terrible customer service. Although this is a B2C
examples, many B2Bs can relate. Happy last day of September! MORE >>
DELICIOUS B2BMARKETING Integrate Social Networks with your Corporate Website with ‘Social Sign On’
| FRIDAY, OCTOBER 1, 2010
Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content
, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. More accurate contextual information as first time users information can be used to match relevant content
, media, products, and even advertisements. Isn't a plan (or roadmap in this case
) a necessity? MORE >>
BUYEROLOGY Engage the Social Buyer Persona
| TUESDAY, APRIL 12, 2011
Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews : In the B2C
world, customer reviews are becoming more commonplace and accepted. Content Curation
: In B2B marketplaces, and those specialized markets that content
tends to be industry specific, offering content curation
can be an avenue for buyers to engage with an organization. Informing Content
Strategy with Buyer Persona Development (customerthink.com). MORE >>
E-STORM Are You Falling Behind in the Social Commerce Economy? | e-storm.
| THURSDAY, MAY 12, 2011
show a clear revenue benefit, says Paul Marsden of Social Commerce Today. A recent study
by L2 Thinktank indicated that 63% of this Under 29 market use social media to learn about brands, while over half are influenced by Facebook, blogs and other social media sites about product preferences, especially when shopping online. Each day, Gilt offers members a curated
selection of merchandise, including apparel, accessories and lifestyle items across the women’s, men’s and children’s categories. “I suspect it’s something consumers are starting to expect. MORE >>
B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
Really great content
around B2B Marketing again this month. Here’s what the social signals said was the best content
and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content
, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content
out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. First off, how do you define content
marketing? MORE >>
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.