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| | EARNEST ABOUT B2B
SEPTEMBER 14, 2010 [B2C, Case Study] Vital statistics for B2B marketers – The case study
In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. Using the content in the blog as a starting point, we began by planning and storyboarding each sequence. Back in June, Earnest began its very own social media experiment.
| | INBOUND SALES NETWORK
NOVEMBER 24, 2011 [B2C, Case Study] Is Content Curation Stealing or a Shrewd B2B Marketing Practice?
Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. However, what about the practice of content curation (the gathering and organizing of other companies/peoples content in ways that are meaningful to specific target audience)? From sales to marketing to the CEO, many companies are not sure if content curation would work for their organization.
JULY 9, 2013 | WRITTENT
[B2C, Case Study] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
AUGUST 21, 2012 | B2B VOICES
[B2C, Case Study] Other Voices: A Discussion with Michael Pranikoff of PR Newswire on B2B Digital Communications
JANUARY 17, 2012 | HUBSPOT
[B2C, Case Study] 8 Ways to Leverage Social Media Beyond Social Networks
NOVEMBER 24, 2011 | INBOUND SALES NETWORK
[B2C, Case Study] Is Content Curation Stealing or a Shrewd B2B Marketing Practice?
SEPTEMBER 30, 2011 | SAVVY B2B MARKETING
[B2C, Case Study] Weekly Wrap Up - September 30
JUNE 7, 2011 | FEARLESS COMPETITOR
[B2C, Case Study] @fearlesscomp congratulates the Nifty 50 Men of Twitter
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| | WRITTENT
JULY 9, 2013 [B2C, Case Study] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
'Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months.
| | JUNTA 42
DECEMBER 14, 2009 [B2C, Case Study] 100 Social Media & Content Marketing Predictions for 2010
Some things amaze me, like this year's social media and content marketing predictions list. Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. More companies will need to outsource content to expert publishers. Quality content trumps frequent crappy content. Don't say it - more offline content in 2010??? And for fun, you may want to compare this year's predictions with last year's social media and content marketing predictions.
| | B2B VOICES
AUGUST 21, 2012 [B2C, Case Study] Other Voices: A Discussion with Michael Pranikoff of PR Newswire on B2B Digital Communications
I’m not saying that the newswire industry has never been susceptible to a hoax before, but there are multiple security steps that are taken to protect the integrity of the content that is syndicated over PR Newswire. What challenges have you found that B2B companies experience that B2C companies have mastered? So, sometimes B2B content can come off as stuffy.
| | HUBSPOT
JANUARY 17, 2012 [B2C, Case Study] 8 Ways to Leverage Social Media Beyond Social Networks
And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. bigger reach means a better opportunity to spread your content and reach more potential customers. More and more marketers are recognizing the importance of incorporating social media into their marketing mix.
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SAVVY B2B MARKETING | FRIDAY, MAY 6, 2011 [B2C, Case Study] Savvy Week in Review: May 6
Is Your Content Keeping Pace? This is a B2C case study, but its lessons apply to B2B, too. Content Curation from Source to Influence in Five Steps - by @acSellerant. Bob Leonard walks marketers though the basics of curation. They say April showers bring May flowers. They've also brought a slew of inspiring posts! We're sharing the cream of the crop with you here. Feel free to add to the bounty by sharing your suggestions in the comments. Happy reading (and spring)! How to Establish a B2B Social Media Benchmarking Plan by @ DerekEdmond. MORE >>
SAVVY B2B MARKETING | FRIDAY, SEPTEMBER 30, 2011 [B2C, Case Study] Weekly Wrap Up - September 30
Why B2B Companies Need a Chief Content Officer by @basebot. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. big piece of the plan boils down to content creation and content curation. Here's an interesting case study of how two different silos of AT&T gave a customer great and terrible customer service. Although this is a B2C examples, many B2Bs can relate. Happy last day of September! MORE >>
DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010 [B2C, Case Study] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Isn't a plan (or roadmap in this case) a necessity? MORE >>
BUYEROLOGY | TUESDAY, APRIL 12, 2011 [B2C, Case Study] Engage the Social Buyer Persona
Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews : In the B2C world, customer reviews are becoming more commonplace and accepted. Content Curation : In B2B marketplaces, and those specialized markets that content tends to be industry specific, offering content curation can be an avenue for buyers to engage with an organization. Informing Content Strategy with Buyer Persona Development (customerthink.com). MORE >>
E-STORM | THURSDAY, MAY 12, 2011 [B2C, Case Study] Are You Falling Behind in the Social Commerce Economy? | e-storm.
Studies show a clear revenue benefit, says Paul Marsden of Social Commerce Today. A recent study by L2 Thinktank indicated that 63% of this Under 29 market use social media to learn about brands, while over half are influenced by Facebook, blogs and other social media sites about product preferences, especially when shopping online. Each day, Gilt offers members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women’s, men’s and children’s categories. “I suspect it’s something consumers are starting to expect. MORE >>
- [B2C, Case Study] Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- [B2C, Case Study] @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- [B2C, Case Study] 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- [B2C, Case Study] The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- [B2C, Case Study] 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
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