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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months.

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Creating engaging content is the biggest challenge for B2B and B2C content marketers.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! The content chalupa. Foremost is Content Shock.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Hopefully these examples will be an inspiration for your content strategy in 2016. Identifying the top or best content is clearly a subjective task. Quizzes.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. And content marketing ROI remains difficult to measure. Case studies (64%).

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. What’s interesting is that only 21% say they are successfully tracking the ROI of their content marketing campaigns. Now that’s ROI!

10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared.

To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

The study suggest that the uniting force behind their greatness is an ability to forge an emotional connection based on trust with consumers. Silversten calls these customers “apostle customers,” a concept similar (perhaps identical) to what I wrote about in a chapter called “The Alpha Audience” in my new book  The Content Code. ” Read on. Trust. Read on.

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Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields.   There is so much great content about content marketing, and I often link to articles and cite experts. This in turn points to the need to bring Web, social media and content strategies in line. Branded Content tool, anyone? 

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

It’s really only for B2C people, right? First, there’s the content sharing. Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. And In that same study, 36% of B2B marketers said they agree or strongly agree with the statement, “My Facebook marketing is effective.”. Um … maybe not. Big deal.

Vital statistics for B2B marketers – The case study

Earnest about B2B

In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. Using the content in the blog as a starting point, we began by planning and storyboarding each sequence. Back in June, Earnest began its very own social media experiment.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. First of all, most B2B companies share numerous posts per day, while many B2C companies have a lighter presence in terms of quantity of posts. Finally, B2B and B2C differ greatly in the areas of content strategy, goals and success measurements. Measuring Social Success.

Must Attend Marketing Events In 2014

It's All About Revenue

This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. Fueled by benchmark insights, analyst input, and case study examples, this conference is a great place to learn how to systematically improve your marketing processes. Content Marketing World - Sept 8-11 / Cleveland, OH. There’s plenty to go around — from tips for creating video content to big data basics—the Profs cover a broad array of topics valuable to all marketers.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders. Producing enough content (53%). Producing Content That Engages.

5 Ways to Repurpose Your Content and Get More Out Of It

ion interactive

As marketers, we put a lot of time, effort and energy into creating content to tell our brand’s story. Blog posts, case studies, interactive experiences—all of it requires hours, days and even weeks of our time. According to a recent benchmark study by CMI and MarketingProfs , "70% of B2B marketers are creating more content than they did one year ago.” And that number is only going to grow as content marketing continues to boom. With that trend for increased content output comes tremendous pressure to constantly create the next piece of content.

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23 Outstanding Social Media Marketing Guides

Webbiquity

How can marketers make the best use  of visual content? Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. 11 Must-Measure KPIs for Content Marketing Success – Dave Snyder, SearchEngineWatch.

Weekly Wrap Up - September 30

Savvy B2B Marketing

Why B2B Companies Need a Chief Content Officer by @basebot. Both can wreak havoc on the success of your content marketing if you don't have them. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. This advice applies to businesses as well as individuals, and guess what? A big piece of the plan boils down to content creation and content curation. Here's an interesting case study of how two different silos of AT&T gave a customer great and terrible customer service. Happy last day of September!

Savvy Week in Review: May 6

Savvy B2B Marketing

Is Your Content Keeping Pace? This is a B2C case study, but its lessons apply to B2B, too. Content Curation from Source to Influence in Five Steps - by @acSellerant. Bob Leonard walks marketers though the basics of curation. They say April showers bring May flowers. They've also brought a slew of inspiring posts! Happy reading (and spring)!

Copywriting Lessons From Companies Doing It Right

Hubspot

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. For the B2C Marketers: Red Bull. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. There’s content that’s crap.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. The case for B2B marketing on Tumblr.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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100 Social Media & Content Marketing Predictions for 2010

Junta 42

Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. Quality content trumps frequent crappy content. Don't say it - more offline content in 2010??? And for fun, you may want to compare this year's predictions with last year's social media and content marketing predictions.

Engage the Social Buyer Persona

Tony Zambito

  Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews :  In the B2C world, customer reviews are becoming more commonplace and accepted.    I use the term storytelling to distinguish from the sometimes stale approach of formalized written case studies

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? Let’s face it: Social networking sites like Facebook and Twitter were made for people, not businesses.  In this scenario, what will your business share in social media ?  It really comes down to the content of your conversations. Really? Nothing. Please. 3) What are You Going to Tweet?

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013).

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8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. bigger reach means a better opportunity to spread your content and reach more potential customers. More and more marketers are recognizing the importance of incorporating social media into their marketing mix.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. According to Tom Grant , Ph.D, Adam L.

Social Capital Byte: Institutionalizing Parity in B2B Relationships

WindMill Networking

Or in the case of not-for-profits, raise funds or attract volunteers, etc. It’s not surprising (or bad) as a marketing strategy, but it’s somewhat limited, mainly relating to B2C commercial social relationships. Many organizational relationship builders and content providers (or community managers) are intent on developing reputations as curators of online information (e.g.,

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Expect more now.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. Cheryl. Ranked No.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. Adam L. Revolutionizing Communication.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Content Marketing Results: Landing Pages Rule , July 12, 2010.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month.  Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. First off, how do you define content marketing?

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