Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Case studies.

Marketing & Strategy 131

Marketing & Strategy Curation Thought Leadership Content 131

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Image Source: WordStream This means that curating your digital presence to appeal prospects is key to generating revenue. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Scoop.it

MARCH 26, 2019

Marketing teams provide sales organizations with tools and curated information. This includes blog posts, external content, best practices and tools. For example: Invaluable to salespeople who come across competitor objections on a regular basis, this UpLead content provides a detailed comparison against one of their competitors.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. But what about the bottom of funnel sales content, or BoFU content as it’s also known? Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Zoominfo

MARCH 4, 2021

In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. A lead nurture campaign sends them reminders and content to gain more of their interest. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

DivvyHQ

MAY 24, 2017

When Angie Pedersen joined Underwriters Laboratories in 2016, she inherited a tangled web of blog and social media content for the safety science company’s Prospector Search Engine product. The marketing content developer jokingly referred to the struggle to manage all the content as a “pre-existing condition.”

Case Study 53

Case Study Case Studies Work Management Marketing Management 53

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. travel influencers for travel topics) to rank your content higher.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

Curation 139

Curation Skype Web 2.0 Paid Search Agency 139

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

BOP Design

OCTOBER 26, 2023

The seamless integration of navigation elements and content ensures that the user can easily find what they’re looking for quickly. This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. Contact us for tailored solutions that align with your specific needs.

Design 107

Design Marketing Websites B2B Ethics 107

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Here are a few ways you can begin to do this: Customer Success. Leverage Brand Awareness.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( Personalizing Web Content: Why It Matters. Display a collection of content that’s highly relevant for a particular stage in the buyer’s journey. Let’s dive in. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Scoop.it

FEBRUARY 16, 2023

But here are just three reasons why testimonials matter when it comes to your content marketing plan. Questions for your testimonial campaigns Now that you understand the benefits of testimonial campaigns, let’s talk about how you can actually get those testimonials for your content. Social influence We are a social species.

Campaigns 59

Campaigns Case Study Case Studies Content 59

Pam Didner

JANUARY 12, 2022

Adamson points out that the biggest challenge B2B customers face is not about finding relevant and useful content, it’s about making sense of the information out there to make a high-quality and low-regret purchase decision. Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

ClearVoice

AUGUST 23, 2023

One of the best ways to utilize it is in your content creation. In this article, we’ll explore the world of AI content development. We’ll cover practical tips for using AI in your content and ideation briefing. Then, we’ll talk about the future of AI in content marketing.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. more than static content.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. more than static content.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’ve used quotes, ideas, and content from these goldmines in our blogs and on social media. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Parse.ly

AUGUST 12, 2021

Bottom-of-funnel, decision-stage content is all about generating revenue. However, this type of content can lose its punch when it’s the only thing on your site. You must educate and build trust with your readers in the prior stages The Content Marketer’s Funnel to get them ready to purchase. Table of Contents.

Top of Funnel 52

Top of Funnel Marketing Funnels Content Landing Pages 52

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Maybe yours is design, maybe it’s content creation, digital advertising or social media management.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Directive Agency

APRIL 26, 2023

Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers. By sharing tests, results, and case studies, you can demonstrate your expertise and provide valuable insights to your audience. Did you start working with a new tool?

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Bluetext

MARCH 19, 2024

From professional snapshots on LinkedIn to visually captivating content on Instagram, ensure consistency while adapting your narrative to suit the platform’s tone and audience expectations. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Valasys

MARCH 19, 2024

It can generate new ideas, insights, and content that transforms human experiences. Also, they have unlimited access to decades of insightful resources, including case studies. However, if you use generative AI solutions, you get infinite ideas that you can curate in minutes. Consider how ChatGPT works.

Marketing AI 40

Marketing AI Service Generation Curation 40

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. High-quality content creation is a great way to establish brand authority. com Content curation may also help with building brand authority. com Content curation may also help with building brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Online Marketing Institute

DECEMBER 5, 2011

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

ClearVoice

OCTOBER 11, 2021

You’ve realized the value of Teamlancing and you’re scaling content like crazy. As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. For content creation to go right… it’s not just on the writer, it’s on you too.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. With Door 2, you create content about forensic accounting – a topic that’s boring and complex for most. And with Door 3, you create content marketing for a service that’s undifferentiated.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98