Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. If you’re promoting an event like a Webinar, for example, or perhaps a speaking slot at an upcoming conference, you would do well to include, as part of the image, basic information like date, time, presentation title, and speaker info.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . It’s less about the medium and more about the content. About the Author: .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Through Google customer match B2B account-based marketers can: Optimize search campaigns based on specific users and their behaviors. Twitter Tailored Audiences. Priority access to new content, white papers, or industry reports.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. The Way People Learn. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Point

JULY 12, 2013

How do you prevent your Webinar campaign from being lost in the crowd? By my count, the name “Silverpop” appears 9 times in this email, if you include the subject line (“Silverpop Webinar: 10 Email Marketing Ideas You Can’t Ignore”). A Webinar invitation has one goal: getting the reader to register for the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Design Email Marketing 100

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Twitter content is (very) brief, frequent, and great for driving website traffic. Meanwhile, 19% of marketers identified website traffic as their top KPI.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. Internal Linking Between B2B Content Assets. Internal linking is an important part of a B2B SEO program. What Is Internal Linking?

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Register for a webinar , a seminar, or a newsletter. Register for a webinar , a seminar, or a newsletter. They’re not much different.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Part of doing both B2B digital marketing and live events is to get your brand in front of more people. Even though Casper is a B2C brand, their SXSW presence offers a few lessons for B2B marketers.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Tweets — I love Twitter because it forces marketers to refine messages and get their point across in 280 characters. On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. B2B tech brands particularly benefit from video’s unique capability to communicate complicated concepts to potential buyers.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even B2B brands in niche industries? The answer: Yes.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Webinars/webcasts (88%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Does marketing automation tie into B2B social media strategy? Follow Jon on Twitter: @jonmiller. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Chris Koch

MAY 21, 2010

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come The expectation on Twitter is that 99.9% Now let’s compare your profile page on Facebook with your profile page on Twitter. I admit it; I’m a Twitter bigot.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. He is regularly ranked among the top influencers in big data, analytics, and AI.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. T he best channels and types of content in B2B. 2020 B2B Digital Marketing Trends From Digital Summit Chicago.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

KEO Marketing

JUNE 10, 2016

These millennials are now in the B2B world. More than one in three American workers are now millennials and they do not respond to B2B marketing the same way their Baby Boomer predecessors did. This purchase process presents a lot of opportunities for an integrated B2B marketing plan to reach out to them. White Papers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

DealSignal

APRIL 27, 2023

ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. It consists of behavioral signals such as site visits, webinar attendance, email click-throughs, and downloads. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. 75% of B2B buyers use social media to support their business purchase decisions.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. E ven with B2B purchases, we now have one-click access to peer reviews and insights. Are you using these platforms to collect intelligence?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85