Trending Sources

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Google Trends.

Paper 119

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree.

Paper 70

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. One example, Showrunner.fm , has seen great success in the B2B podcast realm. Double whammy! Podcasts.

How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.

Paper 48

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. All rights reserved. years prior.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. White papers have the largest spread between very valuable and little value.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. We have just built a new tool that allows you to  find influencers using your latest blog or white paper. 25.46.

New White Paper on B2B Blogging in 2011

Fearless Competitor

Blogging is THE business imperative in B2B marketing today Hubspot found that companies with a blog have twice as many Twitter followers as those who do not blog. It also provides regularly updated content for social networks such as Twitter, … Continue reading → Business relationships Demand Generation Leadership Lessons

Social Selling White Paper – SellingPower

Sales Intelligence View

Today’s B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market. Read this white paper and learn: Quantifiable benefits of adopting social business practices. Social Selling B2B b2b sales customer 2.0

B2B 15

Staffing and Launching Your Content Marketing Program

What’s the Difference Between B2B and B2C Market- ing?” beam with pride, it’s time to figure out what types of con- tent you should create—blog posts, reported features, photography, illustrations, infographics, comics, videos, white papers and e-books, etc. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). Introduction 3 II.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. What’s the difference? You post it.

9 Reasons Why White Papers Still Matter

Savvy B2B Marketing

In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Photo credit: mariab3bx on flickr

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Case studies.

5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. 3. As marketers, it’s easy to think “oh, I just told them about that white paper 2 months ago” but the ugly truth is that your audience has a very short-term memory.

Crafting Next Generation White Papers for Social Media Oriented Reader

Fearless Competitor

Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers? White Papers 2.0. When it comes to white papers, Jonathan Kantor is one of the foremost experts.

E-Quip Blog: More Favorite Free White Papers

E-Quip

More Favorite Free White Papers. Several months ago, I posted links to a few free white papers that Id found particularly useful. Since Im constantly downloading white papers in my insatiable search for more best practices and useful studies, I thought it was time to again share some of my more recent favorites with you. Share to Twitter Share to Facebook.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule? white papers per month in order to educate themselves on opportunities, best practices and solutions.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

For many B2B companies, just simply having a blog at all has been a huge accomplishment. In KoMarketing’s 2014 B2B Web Usability Report  , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Glossary.

FAQ 39

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

B2B 171

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter. 6. Its top 25 US-based search advertisers alone spent more than $1.3

PPC 83

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

Stats 143

How to Design a White Paper for Your Time-Challenged Readers

Savvy B2B Marketing

While I think most marketers agree that design is important, especially for things like websites and eBooks, I have often found that this is overlooked with white papers. People often consider these documents to be more academic so they think that design isn't important (clients tell me we don't need to engage with a designer, and I see countless examples of poorly designed papers).

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule?

ROI 3

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook.

5 Ways to Socialize Your B2B Content to Increase Leads and Sales

Social Media B2B

As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a complex B2B sales cycle. White Papers. White papers have long been used for lead generation.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. How are you going to develop and augment your organization’s B2B social media strategy?

Three Tips to Engage the 'Short Attention' White Paper Reader

Savvy B2B Marketing

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. Social Media has been heralded as the great new frontier in B2B marketing. " Clearly, the size of the typical online article is much shorter than the average white paper. Here are three of them: 1.

Three Tips to Engage the 'Short Attention' White Paper Reader

Savvy B2B Marketing

Today we're pleased to feature a guest post from Jonathan Kantor , white paper expert and author of the The White Paper Pundit blog. Social Media has been heralded as the great new frontier in B2B marketing. " Clearly, the size of the typical online article is much shorter than the average white paper. Here are three of them: 1.

How to write lead generating white papers?

Connect the Docs

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Blog Savvy B2B Marketing. Books.

FAQ 2

ClickPredictions: The Short-Attention White Paper

Connect the Docs

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog.

5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

With this challenge in mind, I’m going to share some of the traits (backed by data) that I believe will help paint a clear picture (one that will hopefully be more accurate than Tom Brady’s courtroom sketch ) of today’s B2B buyer. 1. B2B Buyers Do More Research Than Ever Before. B2B Buyers’ Time is Precious. B2B Buyers Listen to Their Friends. Final Thoughts.

WOM 110

Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. All of which should sound familiar to B2B marketers. Stop now.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0