Today’s B2B sales teams need to know how to leverage social selling opportunities in order to create relationships and help their companies maintain a strong brand presence in the market. Read this white paper and learn: Quantifiable benefits of adopting social business practices. Filed under: Social Selling Tagged: B2B , b2b sales , customer 2.0 , facebook , Inbound Marketing , linkedin , marketing , Sales , Sales 2.0 , Sales Intelligence , sales productivity , selling power , social selling , twitter , Web 2.0. MORE >>

Seems basic enough, but is this really common practice with white papers? Jonathan Kantor provides a list of white papers each Friday in his blog, The White Paper Pundit. This is a somewhat random sampling of white papers; Jonathan describes the list as a list of white papers posted on Twitter that week that do not require registration. They are not B2B white papers, but it's still an interesting exercise. Out of the 40 paper included in the list, only 12 included a call to action. MORE >>

In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. That said, B2B marketers – particularly those selling IT products or services – need look no further than the research results to see why white papers are still an important part of the mix. Eccolo Media 2009 B2B Technology Collateral Survey Report 3. MORE >>

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. He is also the author of the White Paper Pundit blog. Blog White Paper Pundit Twitter Jonathan_Kantor. MORE >>

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. Blog Savvy B2B Marketing. MORE >>