Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. It is attracting engaged audiences through a strong editorial focus on thought leadership. How could we ever break through? Source: SEMRush.

Forecasting 327

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 327

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. Thought leadership has fundamentally changed in the age of smartphones and social media.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

ClearVoice

MAY 10, 2024

95% of B2B buying decisions are directly influenced by content. 7 in 10 PR professionals struggle with creating effective content. Strategically crafted content in this domain can significantly shorten the sales cycle, build trust with prospects, and set the groundwork for lasting business relationships.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Champion Communications

AUGUST 31, 2021

Many are finding success in using LinkedIn, which has become a key sales platform for those in the B2B space. According to FocusVision, the average B2B buyer consumes at least 13 pieces of content before making a buying decision, casting a wide net to understand their problem and the solutions being offered.

Paid Search Agency 62

Paid Search Agency B2B Thought Leadership Companies PR 62

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Your brand reputation is too important to be treated with unstructured PR marketing.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. There are many ways B2B companies harness public relations for the lead generation strategies. Thought leaders get more press.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

KoMarketing Associates

MARCH 13, 2018

Write a newsworthy press release and distribute it to key publishers and media outlets. Create content marketing landing pages, organized by strategic keyword targets, curating thought leadership, lead generation assets, and industry expertise. Tactics that take a bit more time and preparation in execution.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Craftmanship

SEPTEMBER 15, 2013

B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly having endured the most recent decade’s harsh economic conditions. Earned Media – Press releases announcing corporate anniversaries are of little interest to most journalists. But activity is not the benchmark for success.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.

Work Management 26

Work Management Marketing Management PR Creativity 26

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. These public relations (PR) firms let you publish press releases online.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sword and the Script | B2B

FEBRUARY 16, 2021

Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. It’s not about you, your company or products. It’s about your audience. Did you know?

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. There are still differences between PR and marketing.

PR 48

PR Blogger Top of Funnel Planning 48

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). The easiest way to get into the press is to use your own internal data.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Champion Communications

OCTOBER 1, 2017

Providing journalists with information which helps them generate off-diary stories can be a really effective way of establishing good one-to-one relationships, gaining press coverage and creating a position of thought leadership. Interested in media relations for B2B tech brands? Click below for a suite of free tools.

B2B Thought Leadership 67

B2B Thought Leadership Brand Identity Branding Media 67

Content Standard

JUNE 2, 2017

Now enter the realm of B2B technology marketing: a realm of content that can be so nuanced, it can feel like searching for the content equivalent of the Holy Grail, accompanied by an audience even more elusive than a fish. In the end, it felt less like PR was pushing a bunch of press releases from inside a bubble.

B2B Marketing 83

B2B Marketing Work Management Planning Marketing Management 83

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Smart move.

PR 100

PR Twitter Guidelines Press 100

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

nDash

NOVEMBER 30, 2020

Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I PR training, solutions, and integrated campaigns . Leadership and management .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Marketing Craftmanship

FEBRUARY 16, 2012

eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. Missing: Nimmi, the acrobatic dog.

Cost 100

Cost Guerilla Marketing B2B Marketing Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. When asked to identify the biggest challenges in their profession, industrial marketers cite the need to generate leads for sales as the most pressing (30 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Champion Communications

AUGUST 6, 2020

We revealed our new website, launched several new PR campaigns, and achieved coverage for clients that aligns well with their individual growth strategies.? . Aptum’s CIO, Alberto Da Anunciacao , made his UK press debut in a five-page feature spread on Data as Infrastructure in Digital Bulletin. Data-As-Infrastructure? .

Enterprise Management 71

Enterprise Management B2B Thought Leadership Work Management Thought Leadership 71

nDash

APRIL 6, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Hire her for your business by visiting her nDash profile ! Partnerships.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This year’s survey touched on topics like content integration and executive thought leadership – areas that have continued to influence customers and prospects for both of our agencies.

Top of Funnel 67

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 67

Walker Sands

DECEMBER 20, 2018

In today’s B2B world, awards are more than just something to brag about at holiday gatherings. In addition to boosting internal morale, it’s proven that awards have the ability to measurably impact a B2B company’s success. Relationship-building is the foundation of B2B. More Than a Participation Trophy.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. The thoughtfulness and passion in these predictions are an inspiration.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Adobe Experience Cloud Blog

JUNE 15, 2017

With some well-thought-out internal linking, you can pass that link juice to the pages that really need it (because they convert). PR without Doing PR. How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Well, you know, if you want to.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Ever, ever, EVER include a press release as an attachment (many bloggers will automatically delete unsolicited messages containing attachments). . Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100