Confessions of a B2B Marketer

NOVEMBER 2, 2023

April Dunford on LinkedIn April Dunford's website April Dunford's books Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Perry Steward on LinkedIn MADX's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Positioning 52

Positioning Marketing & Strategy B2B Outreach 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Catch all episodes here. Episode Summary. Meet Adam Clarke.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

KoMarketing Associates

JUNE 1, 2023

As B2B marketers look for new ways to resonate with their customers and prospects, new research suggests that they may find success by focusing on providing positive experiences. This is a significant increase from the 25% of B2B CMOs who said the same last year. About 53% stopped doing business with the organization altogether.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

ANNUITAS

MARCH 1, 2023

We have put together this handy position description for you to peruse, and even use in your search. You can download a handy PDF version of this position description here. This Position Description Can Help Your Search appeared first on Annuitas. The post Searching for a Chief Growth Officer for Your Business?

Positioning 130

Positioning Marketing Analytics Tools Enterprise Management Customer Satisfaction 130

Marketing Craftmanship

NOVEMBER 22, 2023

In a perfect world, the most experienced and qualified B2B firms always win the business. To address career risk, and to win clients, your top marketing priority is to position your B2B firm as a safe choice. But in our real world, prospects apply a very different selection factor. Qualifications are far less important.

B2B 130

B2B Webinar Metrics Marketing Management Pricing 130

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. In addition, nearly 80 percent of B2B marketers agree that their companies have been focused on building audiences / subscriber bases.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Top Rank Marketing

NOVEMBER 8, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes such as our recently-launched 2023 B2B Influencer Marketing Report.

B2B Marketing 119

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 119

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. In this summary, I will highlight the 10 Step Positioning Process.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 68

Positioning Effectiveness Template Comparison 68

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. If you’d like more information about improving your B2B marketing efforts, contact Sagefrog today. Show Your Appreciation.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? People in the same positions can share tips and tricks rather than get all their information from a training program.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Heinz Marketing

OCTOBER 29, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The first ones to understand this and adapt will secure their market position and thrive in the long run. Check it out to learn some of the benefits of positivity.

Positioning 96

Positioning Conversion Tips Lead Scoring 96

Heinz Marketing

MARCH 21, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Pragmatic Positivity: Leading a Marketing Team During Uncertain Times. Why You Need to Break Down Marketing Silos. Should the News Disrupt Your Content Calendar?

Positioning 85

Positioning B2B Marketing B2B B2B Sales 85

Martech

MARCH 18, 2024

Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea. The signals and surges become the dopamine metric hit that B2B marketing loves. Even false positives can be forgiven for the wins this kind of data can provide. In your inbox.

Intent Data 113

Intent Data Intent B2B Peer-to-peer 113

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

MAY 31, 2023

This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. You should also encourage them to share their positive experience through testimonials, referrals, or online reviews to build brand awareness.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. By size, larger companies are more positive; or rather, more large companies are positive. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Launch Marketing

FEBRUARY 7, 2024

Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. What potential shifts could jeopardize your position? Here are some questions to get you started.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Metadata

MAY 19, 2021

So we’re teaming up with some of the best B2B marketers we know. The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. That’s a problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

SmarkLabs

JULY 27, 2020

Here’s the bottom line: In today’s market, to guarantee the utmost visibility in any industry, effective B2B positioning requires some sort of strategy. And while marketing efforts can be optimized or revamped, there is one element that underlies as a foundation for all: positioning. . What Exactly Does “Positioning” Mean?

Positioning 52

Positioning B2B Buyer Personas B2B Marketing 52

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Martech

DECEMBER 7, 2022

of the admin/clerical workers in the industry and only 5% of those in senior leadership positions. of those in senior positions. Unfortunately, this number also declines the more senior the position is. of the senior level positions. African American/Black people make up 10.7% of the admin/clerical workers and 11.1%

Positioning 101

Positioning Customer Surveys Paid Search Agency Acquisitions 101

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Martech

FEBRUARY 18, 2022

With Foundry’s publishing properties remaining intact, the company adds four main marketing pillars to its stack of offerings for clients – ABM, marketing intelligence solutions, a B2B sales and marketing data intent platform, and measurement and analytics. Read next: IDG Communications acquires Selling Simplified. “We Processing.Please wait.

Positioning 110

Positioning Paid Search Agency Companies Acquisitions 110

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Vendors 52

Vendors Positioning Analysis Planning 52