Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. SWAY B2B BUYERS. 72% of B2B buyers look to industry peers to aid their decision process.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Preparing for PR issues or data breaches. Preventing potentially offensive posts.

Social Media 362

Social Media Media Guidelines PR 362

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter.

PR 98

PR Media Case Studies Vendors 98

BDB

FEBRUARY 8, 2023

Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an additional 29.5% So, it’s no surprise that thought leadership and PR go hand in hand. The simple answer is no.

Thought Leadership 26

Thought Leadership PR B2B Thought Leadership Content 26

Webbiquity

NOVEMBER 15, 2022

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms.

Social Media 311

Social Media Work Management Marketing Management Media 311

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Oktopost

SEPTEMBER 21, 2020

These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Well, “best” is obviously a subjective term, a matter of opinion. Leave a comment.

Work Management 100

Work Management Marketing Management PR Tools 100

Content Standard

JULY 3, 2018

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. I spoke with two brands that are opinionated about their industry to find out how they have the courage to put their head above the parapet. Best to be safe, they say.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

JULY 21, 2020

Using AI, the platform analyzes the opinions and interactions of up to 1,000 participants, and helps you understand the responses that best represent the group, all in a matter of minutes. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Martech

APRIL 18, 2024

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Well, you know the “highest paid person’s opinion” in your office better than I do. Play at least 50% of a product video. Complete a tutorial.

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. Smart move.

PR 100

PR Twitter Guidelines Press 100

NuSpark Consulting

JUNE 13, 2014

Lead generation and PR: Why it matters. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. There are many ways B2B companies harness public relations for the lead generation strategies. Public Relations: How to do it right.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Onalytica B2B

MARCH 9, 2017

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. The answer is likely to be no.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. My opinions are correct. Stay tuned for my musings on B2B marketing automation, and sometimes drums and music.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. And everyone has an opinion. Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. In fact, it can be hard to distinguish the signal from the noise.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? A recent KoMarketing news article really got me thinking about this.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Martech

NOVEMBER 29, 2021

If you can answer their request and feature your opinion within their article, they’ll give you a source link back to your website. Recommended Group: B2B Bloggers Boost Group. This caveat is that this particular type of link building works best in the B2B / SaaS space. 7) Digital PR. 4) Citation building service.

Link Building 100

Link Building Work Management Marketing Management Service 100

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

AUGUST 23, 2017

“For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.” Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Influencers are experts.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Craftmanship

JULY 1, 2013

Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits. Thought Leadership Programs Must be Accountable for Business Outcomes.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. This can however still work and be effective in B2B with software and services being your product. for a B2B influencer to write a whitepaper).

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Marketing Craftmanship

FEBRUARY 5, 2015

As the limitations of a virtual marketplace continue to reduce most B2B firms to commodities, it’s become increasingly important to communicate not just what your company does, but to generate interest in what your enterprise stands for. So how does a B2B firm market its brand integrity through online and offline channels?

B2B Thought Leadership 100

B2B Thought Leadership Enterprise Management Brand Identity Branding 100

Metadata

MAY 4, 2021

Metadata is the first demand generation platform for B2B marketers. It’s changing the way B2B marketers scale and experiment with paid social campaigns. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. It’s been around since the 1960s. That’s what attracted me to Metadata.io.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

B2B Marketing Traction

APRIL 9, 2012

One example is Spin Sucks , a blog by PR firm Arment Dietrich. They feature PR news, tips and opinion pieces. Another example is The Maine PR Maven blog by Nancy Marshall Communications. That way, a changing voice is expected and perhaps looked forward to. Now the blog features guest bloggers Monday through Thursday.

PR 100

PR Opinions Planning Blogger 100

Directive Agency

SEPTEMBER 21, 2018

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” The reality is search engine optimization for your B2B company should be about your brand , not about your website. Use Share of SERP for Guest Posting.

SEO 71

SEO B2B Best Practices SERP 71

Contently

JUNE 12, 2017

While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. A CEO can either participate in the discussion and influence it, or risk the implications of allowing his or her corporate image to be decided in the court of public opinion.”

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. As I mentioned, I use RD+B Twitter for straight reporting—little opinion. Well, I try to keep my opinions to my personal account and away from the RD+B account. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100