KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? But maybe you’re still not totally committed to video as a medium for your B2B content strategy. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. According to LinkedIn, 57% of their B2B content is consumed on mobile.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

MARCH 13, 2018

Some examples we’ve had success with: Build a targeted Twitter list and actively network with profiles that are associated with targeted publications, blogs, and websites. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JANUARY 26, 2016

And of the 95% of B2B marketers who have created corporate social media accounts, half still aren’t regularly active on social media and just 10% feel they are able to articulate the business value of social media efforts. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

DECEMBER 5, 2013

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. During the Event.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

OCTOBER 20, 2013

I had the pleasure of attending MarketingProfs’ 7th Annual B2B Marketing Forum a couple weeks ago and feel grateful to have been surrounded by such a group of talented marketers, sharing their knowledge and experience in B2B marketing. On B2B Content Marketing. Study: 93% of B2B companies use content marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

JANUARY 22, 2019

Just because everyone is on Instagram doesn’t mean you have to be (this can sometimes be the case particularly in the B2B marketing space). These can include anything from large industry events that increased impressions, to webinars you hosted that were promoted via paid advertising. Third party, original content, or both?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. Additionally, as you build out the calendar, consider the holidays or other general seasonal events to tie your content to – this will give the content a bump in terms of organic search and will make it more social share friendly. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

MAY 22, 2018

In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn).

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

JUNE 30, 2015

Twitter in particular is one of the simplest social media platforms for actively engaging and building network awareness. If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JANUARY 26, 2017

The conference features world-class speakers, cutting-edge health IT products, and killer networking events. Thankfully my pitch was accepted and I’ll be headed down to Florida for the one-day event. Session Overview : Got questions about how to deal with Facebook, YouTube, Pinterest or other social media sites?

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. Check it out! Time to find out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 7, 2017

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

MAY 2, 2017

According to author Josh Steimle , influencer marketing, which has long been popular in B2C, will grow in use by B2B marketers during 2017. The increase in B2B influencer marketing has been a steady increase: last year we published a news article in reporting many B2B marketers are looking to increase their budgets for influencer marketing.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. With almost a 1/10th of a company’s entire budget going toward marketing, it pays to know the difference between B2B and B2C to make sure the resources are well spent. Target Audience. Language Used.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. 5 Best Practices for B2B Success with LinkedIn Ads.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. But where do B2B marketers obtain great content? I recommend reviewing and considering points in this article for your own B2B organization’s content marketing structure. The B2B SEO and contact marketing team can learn much from what the newsroom faces every day.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Topical/Current Events. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 10 of the Best B2B Facebook Pages.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? If you read Danny Sullivan’s retrospective of the event, word repetition, use of commas, etc all came into the best practice discussion. How large of a social network do they appear to possess? How many comments did they receive?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. B2B Specific Takeaways. Engagement is Not a Strategy.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

SEPTEMBER 20, 2018

You either paid for them, or created content for them , or did something like an event or a podcast or a webinar. Remarketing” includes all the possible channels you could send messages through – everything from postcards to billboards, emails and events. We can presume that B2B buyers probably have the same problem.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. While it’s not B2B, take this example from a Sarpino’s Pizza restaurant: Woohoo! Event & Tradeshow Videos. Loving this! Get your own fresh #pizza today!

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

MAY 12, 2015

Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Here are some of the areas where B2B marketers can repurpose their blog posts. Speak at Industry Events. Translate Into Video. Final Thoughts.

Paid Search Agency 120

Paid Search Agency Content Trade Show Custom Publishing 120

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. Fortunately, there’s quite a lot of research available to help us see how B2B buyers are navigating their purchase process. B2B purchases are often made by committee or by consensus.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

KoMarketing Associates

JULY 5, 2013

per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page. Have a suggestion for one we missed? Cisco Systems.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

JULY 18, 2019

Because if you don’t, that’s how you end up with pages that have 50 events fire because ‘we might need that later.’ Facebook groups! We don't all sell something as cool as swimsuits, but an interactive tool to help you find the product that fits you applies even in "boring" B2B/SaaS industries. danaditomaso #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28