80% of ‘Very Successful’ Content Marketers Have a Documented Strategy
KoMarketing Associates
APRIL 5, 2023
As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. In contrast, only 52% of content marketers who say that they are “unsuccessful” have a strategy in place.
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