Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. What Do I Stand to Earn from a B2B Podcast? Podcast distribution: Distribution can start with the most well-known platforms (e.g.,

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? For starters, stop thinking about distribution and start thinking about communication. ” B2B Embracing LinkedIn for Content Distribution Strategy. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. In our next installment, we’ll continue to explore the components of a winning B2B marketing strategy. Get ready for an enlightening discussion! Onward and upward!

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Distribute this content where your ideal buyers can consume it (i.e., In a CMI (Content Marketing Institute) B2B Content Marketing report , they ask this question.

Content Marketing 291

Content Marketing Lead Ranking Lead Scoring Planning 291

SmarkLabs

JUNE 13, 2022

In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Before you craft any content or develop any distribution plan, you have to know who you’re trying to reach.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

markempa

OCTOBER 2, 2017

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. When asked if they have a content marketing strategy, 37% stated that they do indeed have a strategy and it is documented.

Content Marketing 294

Content Marketing Content Marketing & Strategy Paid Search Agency 294

Navigate the Channel

MAY 22, 2023

percent of B2B product sales on U.S. percent, many B2B companies remain wary of using the online giant for business sales. Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

KoMarketing Associates

MAY 26, 2016

So, Why Does Social Matter to B2B Companies? B2B marketers use social media for completely different reasons than their B2C counterparts. Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. Content Marketing Distribution. Put your content where your audience is.

Social Media 183

Social Media SEO Media B2B 183

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. 5 Year Old B2B SaaS Business Services Firm The Benefits of Aligned Marketing More leads and increased ROI aren’t the only benefits you’ll reap from an aligned marketing team and strategy. Almost sounds too good to be true, right?

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? B2B marketers primarily use email and educational content to nurture their audience, and may be missing out on other opportunities — what can they change on a day-to-day basis to ensure that they’re tapping into their entire target audience?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Why not include it in your B2B marketing strategy? This has likely been said for years, but publishing poor quality or unhelpful content is no longer acceptable for B2B brands. Company news announcements. It’s time to step it up!

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. Having a written (or documented) content marketing strategy makes it easier to succeed. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences.

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Pre-Event Content Types and Distribution Channels. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Investing in digital commerce is crucial at a time where 72% of B2B buyers start their purchase journey online. How does digital commerce in B2B work?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own. The problem?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Heinz Marketing

OCTOBER 12, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Keep your entire team on track – easily distribute chats and monitor team performance. Its UI design and the documentations of its features are pretty clear. Without further ado…. Today’s post is about Live Chat platforms. Custom chatbox forms.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management B2B 115

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy?

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Zoominfo

JULY 1, 2020

In the world of B2B, that commonality will always be data. Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. What is data collaboration?

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This workbook template gives you a framework to audit your channel, define your audience and create a performance-optimized distribution plan. Download the template 7. Get the template 18.

Social Media 80

Social Media Template Work Management Marketing Management 80

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. That’s why it’s important to know which B2B marketing trends are important now and over the next year. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vision Edge Marketing

OCTOBER 13, 2020

In fact, a study by FocusVision found that two-thirds (65%) of B2B buyers cite vendor websites as one of their most highly influential content types. Document what the website changes are intended to achieve in quantifiable terms. Another preliminary step is clarifying, developing and documenting the personas you’re hoping to engage.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Will you want a program that will manage all the different distribution channels you’ll be publishing to? How to Write a Requirements Document. Requirements Document Template.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

DivvyHQ

MAY 2, 2022

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin? Find out here.

B2B 90

B2B Content B2B Marketing Content Marketing 90

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy. Read more about the B2B research planning process here.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Distributing B2B White Papers.

Paper 113

Paper Lead Ranking Lead Scoring Generation 113