ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. Keep it simple-.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. This was compared to just 42% of all other B2B content marketers.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. With their budgets, most B2B marketers (56%) expect to allocate their marketing spend toward digital marketing.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Top Rank Marketing

NOVEMBER 7, 2023

It’s an exciting time to be a B2B marketer. What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. The most successful B2B campaigns connect with people on a human level. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report.

Marketing Report 105

Marketing Report B2B Marketing Advertising Agencies B2B 105

Top Rank Marketing

AUGUST 16, 2023

Sales growth is down for B2B products. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment. Ad spending is up.

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. It is always reassuring to read when other colleagues in the broader industry share a similar perspective.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Heinz Marketing

JUNE 26, 2020

According to the article B2B Budget Benchmarks: how much should you be spending on average 9-10% of the company’s annual revenue is allocated towards marketing efforts. Benchmarks. Take your benchmarks from the lead stages to determine the number of leads needed at each step of the funnel to meet your goal.

Forecasting 139

Forecasting Cost per Lead Top of Funnel Paid Search Agency 139

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. As further detailed in past coverage , some marketers still remain without a documented content strategy.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

OCTOBER 23, 2019

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing. Just 63% of all B2B content marketers said they also take this approach.

Marketing Report 120

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

FEBRUARY 20, 2018

Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients. We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. Hiring a skilled B2B marketing consultant could be the key to unlocking new sales opportunities and boosting the performance of your organization.

Consulting 62

Consulting B2B Marketing B2B Business 62

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. These are hard earned achievements, especially in large organizations.”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

APRIL 12, 2017

Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic. The majority of the most effective B2B enterprise marketers said that they also met daily or weekly to discuss their content marketing plan.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? B2B marketers primarily use email and educational content to nurture their audience, and may be missing out on other opportunities — what can they change on a day-to-day basis to ensure that they’re tapping into their entire target audience?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 2) Target Audience Personas.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Zoominfo

JUNE 27, 2022

Ask providers how they can help you meet that benchmark. Identifying Your Data Needs Once you’ve established what you expect from your data, document the important attributes you need, and develop a list of required types of data fields, data services, and quality standards. You can buy third-party B2B data from a data provider.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

NOVEMBER 30, 2017

We often see B2B marketers place SEO link building on the back burner, in favor of other tactics and priorities, and sometimes it gets totally forgotten once the holidays come around. Even “boring” B2B organizations can find opportunities to create more engaging content designed to acquire inbound links organically.

Link Building 169

Link Building Planning SEO Ad Building 169

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. Register for free here.

Work Management 121

Work Management Marketing Management Resource Management Allocation 121

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. According to CEB , in a typical B2B buying cycle there are on average 6.8 It Takes a Village-. The other with 59% responded with an unsure or a no.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Heinz Marketing

NOVEMBER 20, 2020

Now, in the throes of digital transformation and workforce innovation, B2B companies are faced with a future-defining decision: sink or swim. The imperative for B2B companies to enable their buyers has never been stronger. To lead the customer-first revolution, B2B sales teams require solutions that enable a customer-first approach.

B2B Sales 105

B2B Sales Top of Funnel B2B Digital Marketing Funnels 105

Cintell

MAY 18, 2021

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. And in fact, personas are one of the hottest B2B topics searched for online. When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

markempa

JULY 6, 2017

Here’s why: First, B2B lead conversion to actual revenue conversion is low. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Do you have your process for each of these steps documented and understood by key stakeholders? 3 Good Questions to Align B2B Marketing, Sales, and Strategy.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Heinz Marketing

OCTOBER 12, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Its UI design and the documentations of its features are pretty clear. Without further ado…. Today’s post is about Live Chat platforms.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management B2B 115

Launch Marketing

JUNE 9, 2021

Your B2B website is one of, if not the most, important aspect of your company. Benchmark Your Website Metrics. Benchmarking these data points will help you compare progress after your website redesign is complete and can give insight into new elements are performing. Set New Goals. Optimize Your Content for Search Engines.

Marketing Websites 79

Marketing Websites CMS Development Lead Scoring Lead Ranking 79

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. And the best news for busy B2B marketers? The top reasons? Final Thoughts.

SEO 149

SEO Top of Funnel SERP B2B 149

Sprout Social

APRIL 25, 2024

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 2.

Social Media 80

Social Media Template Work Management Marketing Management 80

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ANNUITAS

OCTOBER 7, 2014

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness. This has to be documented in order for it to be effective.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. ABA Benchmarking Programs. Do you have a clear understanding of who your target audience is and what they want?

Work Management 102

Work Management Marketing Management Research Organization 102