Marketing Insider Group

AUGUST 1, 2023

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience. Measuring CTR is simple.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 201

Analytics CTR Google Reachforce 201

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. The implications are obvious: it’s going to steal your traffic the way rich snippets did, so Google can sell more ad space.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Launch Marketing

MAY 25, 2022

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. Get tips that drive B2B tech ads to the final destination.”. Get tips that drive B2B tech ads to the final destination.”.

Social Media 125

Social Media Optimization Media Keywords 125

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. If so refining keyword selection through more selective match types and negative keywords might make sense.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. Branded Keywords: Words that contain the brand name or company name.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Marketing Insider Group

NOVEMBER 18, 2020

While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. And the site is earning rankings on important keywords. The Forecast ranks in the top 3 for 141 keywords, on the first page for 257 keywords, and in the top 100 for 5,675 keywords. Source: SEMRush.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Directive Agency

AUGUST 8, 2017

Keyword rankings used to be more important than they are today. Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. image source ).

CTR 40

CTR SERP Activities Google 40

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Traffic This KPI measures the number of visitors to your website or the specific content piece. Website speed is crucial—both for desktop and mobile.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Pick your keywords wisely.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Lead Agency

NOVEMBER 27, 2019

Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results. If you had run a Google Ads campaign previously, you would have already identified that this keyword was not effective.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

KoMarketing Associates

JULY 6, 2016

So, knowing that soon all campaigns will have expanded text ads at their disposal, the question is: How can B2B advertisers best utilize the changes to craft more effective ads? Whenever possible you should make sure that your important keyword phrases are included within the header and description text as well. No More Text Wrapping.

Adwords 121

Adwords Ads CTR Mobile Advertising 121

KoMarketing Associates

JULY 20, 2017

Keyword density is an important factor when writing for SEO. At one point, SEO could very well have been about putting a keyword on a page a certain number of times to ensure that it was being recognized by search engines. META keywords help pages rank better in search results. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

FEBRUARY 18, 2016

MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. Let’s take a look at a couple different strategies for how to find B2B customers through your content initiatives: Leverage (the Right) CTAs. According to WebDAM , B2B companies that blog generate 67% more leads than those that don’t.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. Non-Branded keywords had a negligible impact on sales and revenue. Study Takeaways.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JULY 3, 2017

Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” CTR: Click-through rate of impressions to clicks as a percentage. Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Include negative keywords in your targeting.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

KoMarketing Associates

MAY 22, 2018

A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. In the post, we will discuss four unique ways B2B advertisers can break down their current audience into more targeted groups, as well as how to effectively market to them: 4 Types of Unique Audiences. Well, things have changed.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Atomic Reach

MAY 14, 2019

Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic. PPC delivers fast results, being able to get you on the first page of the SERPs for your keywords in just one day. The average CTR on Google Ads is 3.17 Google Search Ads CTR by Industry. SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

LeadSquared

FEBRUARY 4, 2021

We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. But when we stopped the PPC campaign, the traffic and lead volume would also drop. Key Findings.

Organization 52

Organization Google Ads SERP 52

Valasys

OCTOBER 22, 2019

A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences. The following technics can be used by B2B marketers to optimize sales conversions: 1. Learn more on: How to Incorporate Geofencing in B2B Content Strategy.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Ready to supercharge your demand gen results?

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Directive Agency

APRIL 15, 2022

This process involves improving the quality and quantity of organic traffic to a website by a search engine. Organic traffic, as opposed to paid traffic, is website traffic that is gained through means which is not paid for by the website. Benefits of SEO. Don’t be overwhelmed by the above definition of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

Activities 136

Activities Campaigns Branding Brand Identity 136