Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Consider the following questions as you plan your B2B PPC campaigns : Are you aiming to boost brand visibility, increase website traffic or capture leads through your campaigns? What is your monthly budget?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. The implications are obvious: it’s going to steal your traffic the way rich snippets did, so Google can sell more ad space.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy. Image from AdEspresso.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website.

Analytics 201

Analytics CTR Google Reachforce 201

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Click-Through Rate (CTR): Measures the effectiveness of content in driving traffic to a website or landing page. This is where your average social media management platform falls short.

ROI 62

ROI Organization Top of Funnel B2B 62

Atomic Reach

JULY 27, 2023

As traffic increases, sales conversion rates follow buoyed by the reputation you gain from the KOL endorsement. With your approval, we use the resulting persona to guide your B2B KOL creative strategy and influencer campaign. The results, measured against their benchmarks, reflected a 300% CTR improvement.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” What was the CTR? Download the Next-Level Marketing eBook! Did you add keywords?

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Martech Advisor

APRIL 3, 2020

This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! One factor is that not every B2B marketer is a Hemingway—not all our stories are that engaging.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. Your B2B content marketing may not be a high lead-generation tool for your firm, but it’s likely an important part of the relationship management process. Then Clicks and CTR are likely important to you.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. The United States accounts for 31.16% of LinkedIn’s traffic. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. LinkedIn Engagement Statistics Did you know 99.63% of LinkedIn search traffic comes from organic search alone?

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Launch Marketing

MAY 25, 2022

With this in mind, your post might be written more along the lines of “Looking for more ways to generate a higher CTR using A/B testing for your display ads? Get tips that drive B2B tech ads to the final destination.”. The second post focuses on the keywords “A/B testing” and “B2B tech.” Generating website traffic is important.

Social Media 125

Social Media Optimization Media SEO 125

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. 71% of B2B buyers consume blog content during their buyer journey. Blog posts with 6-13 word long headlines tend to drive more traffic.

Statistics 94

Statistics Paid Content Stats Blogger 94

Metadata

NOVEMBER 7, 2023

Source: 2023 B2B Paid Social Benchmark Report Why did it crash? Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Email is among the most used content marketing tactic in B2B organizations. B2B organizations should be on social media.

Social Media 83

Social Media Marketing Websites Media B2B 83

Marketing Insider Group

DECEMBER 18, 2023

Each platform and strategy we’ve explored offers unique advantages, tailor-made to fit different aspects of your B2B marketing needs.

Paid Content 224

Paid Content Distribution Cost Per Thousand Budget Programs 224

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Navigate the Channel

JANUARY 10, 2024

Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. Traffic This KPI measures the number of visitors to your website or the specific content piece. Website speed is crucial—both for desktop and mobile.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

NOVEMBER 18, 2020

While there is an element of paid content promotion, organic search traffic on the site has grown exponentially. This resulted in The Forecast being named 2020 Content Marketing Award finalist for Best Overall Editorial, Best B2B Branded Content and Best New Digital Publication. Source: SEMRush. The Forecast Gains Industry Recognition.

Forecasting 324

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 324

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. What about results?

Marketing Budget 284

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 284

Atomic Reach

MAY 14, 2019

Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic. The average CTR on Google Ads is 3.17 On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry. The average CTR for Advocacy is 4.41 SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107