Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

DemandBase 100

DemandBase Landing Pages Leads Lead 100

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Only B2B

JULY 28, 2023

According to research by Sirius Decisions, B2B organizations with tightly aligned sales and marketing teams experience 24% faster revenue growth and 27% faster profit growth over a three-year period. Key metrics to track include engagement levels, lead conversion rates, and revenue generated from target accounts.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

APRIL 9, 2019

In comparison to the general population, you see they are very engaged—they’re watching your videos, they’re visiting all the right pages—and they have a high conversion rate, downloading eBooks and registering for webinars. The post B2B Website Redesign? appeared first on Account-Based Marketing – Demandbase. Start here.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. So, the C-suite needs to take the time to explain the connection as well as the benefits that ABM provides to the sales team, the most significant ones being: Higher conversion rates. Faster sales cycles.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Valasys

JUNE 12, 2019

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Martech

MAY 3, 2023

In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information. More than 40% of the evaluated B2B SaaS websites had a “Get a demo” CTA, according to the State of the Interactive Product Demo 2023 report.

Top of Funnel 105

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 105

Only B2B

JANUARY 9, 2023

Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. For instance, we may determine our account-based marketing conversion rate is 10% if we reach 100 potential clients and convert 10 of them. To integrate marketing and sales.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Content4Demand

OCTOBER 6, 2021

Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Overnight, B2B buying changed forever, and there’s no going back. This shift is welcome news for B2B buyers.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Valasys

OCTOBER 5, 2018

They introduced new content creation, sales tools, and auditing capabilities with the main aim of streamlining marketing and sales processes and boosting conversion rates. Through integration with Demandbase, Eloqua offers Account-Based Marketing capabilities.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. KEO Marketing recommends using these five best practices as part of your B2B technology marketing plan.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

DemandBase

MARCH 1, 2019

Not only do conversion rates improve when sales and marketing align on lead nurture, but companies with sales enablement strategies tend to experience much higher customer retention and sales win rates compared to those who don’t. Why Marketing + Sales Alignment is Critical.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

NuSpark Consulting

DECEMBER 18, 2011

The issue here is improving conversion rates while capturing intelligence. By limiting form fields, conversions increase. DemandBase has a similar structure. DemandBase integrates with Analytics packages and Salesforce as well, allowing you to track website activity of classifications of companies.

Lead Generation 100

Lead Generation Reachforce Lead Ranking Lead Scoring 100

Unbound B2B

FEBRUARY 6, 2023

So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. Rapid7’s response was very good, which resulted in a higher conversion rate. Once you find it out, you can use it to run integrated ad campaigns with your B2B marketing team. The result?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

The Mx Group

MAY 1, 2018

B2B marketers today know how effective account-based marketing can be. The report — “The 2018 State of Account-Based Marketing” — provides insights and best practices from companies like Oracle and FinancialForce, which are seeing record conversion rates, higher average deal size and significant pipeline growth.

Account Based Marketing 59

Account Based Marketing Practices ABM Best Practices 59

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Events and Experiences: Events and experiences are another great way for B2B SaaS organizations to engage with target accounts through ABM campaigns.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Walker Sands

JULY 23, 2019

Our latest white paper, From Strategy to Launch: 10 Steps to Drive Results with B2B ABM , shares the five essential tools we recommend to help you deliver the right message to the right target at the right time: LinkedIn – With its 500 million-plus business users, LinkedIn represents a treasure trove of potential buyers for any B2B ABM campaign.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Engagio

SEPTEMBER 15, 2020

A lot of my background is in B2B Marketing and working with marketers to identify what they’re doing, learning about their strategies, and figuring out ways we can use technology to help them do more and, at the end of the day, get opportunities and drive revenue from their target accounts. What do our conversion rates look like?

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

Adobe Experience Cloud Blog

APRIL 21, 2010

I have long thought that delivering “data services in the cloud” has the potential to deliver major benefits to B2B marketing and sales professionals, and this acquisition should accelerate this vision. How will this acquisition affect your B2B marketing and sales efforts? Note: Jigsaw is also a Marketo customer and partner.).

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

FunnelEnvy

MARCH 16, 2020

Unlike consumer marketers, B2B revenue teams often reason about their market at an organization or account level. If however you do sell to larger organizations then even if you have a low overall match rate it could still be worth pursuing. Activating Reverse IP Data with FunnelEnvy.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. By extracting insights from both structured or unstructured data, AI empowers brands to produce more enhanced and personalized interactions with buyers.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg Ott , Demandbase.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Engagio

AUGUST 26, 2021

And, if you are a B2B company that provides IT solutions — or any other type of company, for that matter — technographic data can help us do just that. . As smart B2B marketers, we don’t base our efforts on shallow, one-size fits-all strategies because we know that one-size-fits-all doesn’t win accounts and it certainly doesn’t retain them.

Ideal Customer Profiles 103

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. AG: Demandbase has been a big proponent on account based marketing.

Account Based Marketing 100

Account Based Marketing DemandBase Lead Ranking Planning 100