Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.)

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. B2B decision makers know that their purchase decisions have wide-reaching impacts on their organizations. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

BOP Design

DECEMBER 20, 2021

Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. For most B2B companies – the resource or blog section of the B2B web design is a critical feature of the website.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Lost prospects and new customers will be more comfortable sharing their unfiltered opinions with a third-party. Would you be willing to participate in a case study or testimonial?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Part of the question is posed by Michael Brenner , CEO of Marketing Insider Group, who cites one of their studies (which I haven’t found yet).

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. In the B2B sphere, it’s easy to get lost in the maze of transactions, contracts, and closing deals.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. B2B content marketing. Remember my post on intent marketing?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

B2B Marketing Directions

NOVEMBER 29, 2020

Earlier this month, TrustRadius published the findings of its fifth annual B2B buying disconnect research. The 2021 B2B Buying Disconnect report is based on two surveys that were conducted in September of this year. I'll also review where there are still disconnects between technology buyers and sellers.

Purchase 98

Purchase B2B Vendors Case Studies 98

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . Within the executive summary, the full research study can be offered for sale as a premium content product. This survey of B2B buyers looked at two important variables. Second, it has inherent credibility because it is based on data, rather than opinion.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? To learn more about why this was the case, we spoke to Grayson Kemper , Senior Content Developer at Clutch. ABOUT GRAYSON KEMPER.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Hinge Marketing

MAY 6, 2015

Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Sana Commerce

NOVEMBER 28, 2023

Consider this: Visitors take a mere 10 seconds to form an opinion about your website. The conversion rate, therefore, is the percentage of visitors to your website who take the desired action, which, in most cases, is making a purchase. Shoppers tend to trust fellow customers’ opinions over brand claims.

Optimization 52

Optimization B2B Business Conversion Rate 52

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. For the seasoned B2B sales rep, there’s no denying the power of referrals. To put it simply, B2B sales prospects don’t want to do business with an amateur.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

B2B Marketing Directions

FEBRUARY 28, 2021

Numerous research studies have shown that millennials are now playing pivotal roles in B2B purchase decisions. A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

B2B Marketing Directions

APRIL 7, 2024

Good first impressions are also important for successful B2B marketing. The halo effect was first identified by psychologist Edward Thorndike in 1920, and it's been widely studied since that time. In that case, you should want that resource to reach (and be consumed by) as many potential buyers as possible.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. In my opinion, it’s always okay — when used ethically. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests.

Marketing AI 90

Marketing AI Work Management B2B Marketing Management 90

Aberdeen

MARCH 28, 2023

To learn more about opinions on these AI-powered tools, we recently surveyed 642 professionals about how they believe artificial intelligence will affect their personal and professional lives in 2023 and beyond. Current and Future Business Use Cases for AI AI has long shown a great deal of promise and has been hyped as the next big thing.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. Case Studies. What is the process for implementing this solution?

Traffic 120

Traffic B2B Case Studies Case Study 120

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. All case studies are not created equally. Why are some case studies more effective than others? Recommended Resources from Experts on Case Studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Trade Press Services

OCTOBER 2, 2023

B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review. As potential clients seek B2B solutions, a robust presence on review platforms increases the likelihood of your business being discovered.

Ideal Customer Profiles 52

Ideal Customer Profiles Tips B2B Business 52

6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Ledger Bennett

SEPTEMBER 13, 2021

People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. When you consider what’s on the line it becomes easy to see that as marketers, we’ve wasted too much time running brand, product and launch campaigns that don’t offer much outside of speculation, opinion or catchy little quips.

Lead Ranking 59

Lead Ranking B2B Word of Mouth Case Studies 59

Fount Media

OCTOBER 11, 2021

Here are some of the tactics that you may add to your bucket list to increase your b2b business. The same thing happens in the case of contacts. Let us say – your b2b business specializes in providing softwares to b2b companies. Let us say you own a B2b Company and you are looking for b2b vendors.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog. GE’s content is crafted around the human stories behind the technology. Zen Desk’s Relate.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. Create case studies. Avoid asking too soon. Create a feedback loop.

Effectiveness 141

Effectiveness Marketing Management Case Studies Case Study 141

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193