ClearVoice

OCTOBER 14, 2022

The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 69% of businesses publish blog posts ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. With over 58 million companies on the platform and 4 out of 5 users “driving business decisions,” it’s no surprise that LinkedIn has become a go-to place for marketers. 89% of B2B marketers rely on LinkedIn for lead generation.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). However, the things you should avoid as a B2B marketer aren’t always as clear. Google states that it handles more than two trillion searches every year. Failing to Network. Being Set in Your Ways.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

BenchmarkONE

SEPTEMBER 5, 2019

Google Ads. Google Ads (formerly Google Adwords) is an extremely powerful service. There are 160 billion+ monthly Google searches , giving Google Ads incredible reach. Google Ads is incredibly robust, but with that benefit also comes some complications. Facebook Ads. per click and $18.68

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. Connect with Sam: Linkedin | Website | Twitter | Facebook.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

ClearVoice

DECEMBER 29, 2021

Did you hear that @Facebook Gaming inked a deal with PAC-MAN ? Facebook app updates: Meta recently shared all of the latest feed updates on the Facebook App. Facebook Gaming launches PAC-MAN Community. PAC-MAN and gamers now have an opportunity to experience the fun through Facebook gaming. It’s now called Meta.).

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company?

Social Media 120

Social Media Media Work Management Marketing Management 120

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. In fact, B2B advertiser Ziprecruiter was ranked as a top three podcast advertiser last year across all industries.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Sprout Social

AUGUST 24, 2022

Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. As Renshaw recommends, “Google is your best friend. Understand each network.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Is Facebook a SaaS company? Google Drive and Netflix are more clear-cut examples of SaaS companies. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

EMagine B2B Blog

AUGUST 4, 2014

Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. While social media should never be deemed as a sole source of leads or driver of business development, it can help in the cause. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Only B2B

DECEMBER 16, 2022

Here are some B2B lead generation strategies to attempt in 2023. Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. We have some B2B lead generating strategies you may implement to ensure that 2023 is a lead-filled year.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Stop thinking business-to-business or business-to-consumers and realize that your buyers are people just like you. Whether they’re shopping for business software or a washing machine, they don’t want to interact with a robot. One of the most impactful ways? NY Times hosted a U.S. Get Personal.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Valasys

FEBRUARY 17, 2021

In this guide, we’re looking into the top 10 content syndication networks to make your content reach as far and wide as possible and ultimately grow your business by bringing more leads. What is Content Syndication (and What Are Content Syndication Networks?). Content Syndication Networks in SEO. What does this mean?

Allocation 52

Allocation Content Advertising Mediums Network Marketing 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Google is not the only source of content ideas. Bottom line – better content comes from better research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. If you use WordPress for your business blog, you need to download two very useful plugins.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60