Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

ViewPoint

MARCH 22, 2011

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. How does it relate to B2B marketing? Two years ago, my B2B Marketing 2.0 Scoring the Prospect Experience.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. It is estimated that nearly 57% of marketers use Facebook for influencer marketing campaigns. 1.25% 1% YouTube 3.5% billion times) #instagood (used 1.7

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Benefits of talking directly with your social followers and prospects. Third, you can answer questions that many of your prospects and customers might have. Have a personality and be truthful in your dealings with customers and prospects.

Social Media 156

Social Media Media Ad Exchange Work Management 156

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. He posted in their Facebook group or something.” The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). We had friends there.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. You’ll essentially have your own link-building CRM, which can save time on prospecting, emailing and chasing leads for link building. 5) Facebook & Slack groups.

Link Building 112

Link Building Work Management Marketing Management Service 112

Webbiquity

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. To maximize the potential of those leads, make a highly targeted list of prospective customers. LinkedIn is an excellent platform to generate B2B leads. Make a List. LinkedIn rules in lead generation.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

markempa

NOVEMBER 9, 2011

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. challenging channel for B2B marketers to manage. So what’s a B2B marketer to do? Why is she so certain? Read more about who attended here.) .

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. How do you foster engagement on Facebook? Wiley, 2011).

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Exo B2B

MARCH 16, 2017

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Social media has become an essential component of any marketing strategy these days, even for B2B companies.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

Optinmonster

DECEMBER 21, 2023

Prospecting: You’ll want to find blogs that target the same demographics as yours. Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%). Let’s go over some.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. He also blogs at Dare to Comment. But we have a secret weapon: Rocket Content.

Enterprise Management 115

Enterprise Management B2B Work Management Content 115

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Adobe Experience Cloud Blog

MARCH 15, 2013

by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. She enjoys helping businesses create content their customers and prospects will love. Can you believe that Facebook’s Timeline feature is nearly a year old? Helen is the founder of writtent.com. You’re Not Using Visual Content.

Facebook 48

Facebook Eye-Tracking Social Media Marketo 48

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. With the exponential growth of Facebook, there’s been an almost sickening amount of talk about likes and likeabilty. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Develop a target audience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

EveryoneSocial

FEBRUARY 10, 2017

Whether you’re marketing your creative Etsy business or seeking to connect with prospective clients in B2B marketing, there’s a way to snap, filter and hashtag your way to success via Instagram. Activate influencers to extend your B2B marketing message and reach. In this scenario, what should you do?

Work Management 40

Work Management B2B Marketing Marketing Management Planning 40

Webbiquity

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

JUNE 16, 2015

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. B2B marketing is often misfocused. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Sales Engine

MARCH 28, 2016

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. When prospects come looking, we’re the ones they find. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Convince & Convert

APRIL 24, 2012

In fact, most businesses are sitting on a treasure trove of entertaining and relevant content that their prospects and customers would love. B2B companies are particularly suited for finding and producing statistically based content. Fortunately, producing amazing content marketing isn’t as daunting as many think. Stats Are Sexy.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Chris Koch

AUGUST 23, 2011

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100