Webbiquity

AUGUST 25, 2010

SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Share this on Facebook. Post on Google Buzz.

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

B2B Marketing Savvy

OCTOBER 6, 2009

Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. Posted in Marcom for B2B. Tags: Marcom for B2B.

Blogger 40

Blogger Rules Word of Mouth Advertising Agencies 40

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

MARCH 21, 2011

Bloggers agonize over headlines and still rarely get them right. Blog this on Blogger. Share this on Facebook. Post on Google Buzz. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Sometimes the only thing that will save a blog post is a great headline. Share this on del.icio.us.

Digg 100

Digg Blogger Opinions Buzz 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Create buzz. Thank them for buzzing. I happen to be a member of that tribe.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Chris Koch

JUNE 26, 2009

My job is to learn about how to become a better B2B marketer and to share what I learn with others. To get better, you should think of yourself as part of the emerging guild of B2B marketers in social media. I think of Paul Dunay as one of the model citizens of this online B2B guild. B2B Marketing POSTs by Laura Ramos.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Writing on the Web

SEPTEMBER 27, 2010

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Marketing Insider Group

SEPTEMBER 4, 2012

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos). UnitedLinen. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Vidyard

JUNE 5, 2014

However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. After planting their “seeds” (the bloggers), Ford achieved 4.3

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. Share this on Facebook. Blog this on Blogger. Post on Google Buzz. It’s no secret that the number of publications has declined over the last few years. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie! Tweet This!

PR 100

PR Conversion Ning Digg 100

Writing on the Web

SEPTEMBER 29, 2010

The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Next, be sure to download the B2B Manifesto for a visual guide to what you need to pay attention to when writing content that engages readers. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

They’ve just released their B2B Marketing Manifesto , and while this is key to professionals charged with marketing in the business world, it is especially crucial to entrepreneurs, solo professionals, and small businesses… anyone writing content marketing materials. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Webbiquity

FEBRUARY 10, 2011

8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. Post on Google Buzz. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What products are people digging?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Writing on the Web

AUGUST 13, 2010

Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger. Share this on Facebook. Post on Google Buzz. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. Subscribe to the comments for this post? Share this on del.icio.us. Share this on FriendFeed.

Optimization 100

Optimization Digg SEO Search Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Every great B2B company started out as an entrepreneur’s dream. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

MAY 23, 2012

We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. So what are the 7 myths that hold B2B companies back?

Marketo 48

Marketo Social Media Media Buzz 48

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To put these numbers in perspective, Magic Beans is a family-operated e-commerce property base with more than 10 thousand unique visits per day , 10 thousand Facebook?likes

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Writing on the Web

OCTOBER 4, 2010

This is Imperative #2 in VelocityPartner’s B2B Manifesto. Blog this on Blogger. Share this on Facebook. Post on Google Buzz. As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. This principle is expressed as “Expose Your Beliefs.&#. Email this via Gmail.

Content 100

Content Digg Buzz Blogger 100

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. Share this on Facebook. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Webbiquity

AUGUST 5, 2010

On Facebook, show a little of your personality – the carbon-based life form behind the blog. Why a Blog Improves Social Media for B2B by My Venture Pad. Search Optimization Tips for Bloggers by SEO Wizardry. Share this on Facebook. Post on Google Buzz. On LinkedIn, you want to be all about business. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? It's mostly based on buzz and mass popularity. Why are you being soooo stubborn?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Share this on Facebook.

RSS 100

RSS Promotion PR PageRank 100

Adobe Experience Cloud Blog

JULY 22, 2011

Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network. Additionally, unlike Facebook, Google Takeout allows users to download data to disk from any Google+ product.

Google 48

Google Buzz Social Media Social Networks 48

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people making stuff (100 million bloggers can’t be wrong) 2. – [link] [link] Mads Kristensen Definately a book for intense consumption.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40