article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. You’ve got Community , which just raised $40 million.

article thumbnail

5 Ways To Develop Your B2B Brand

Zoominfo

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Salesforce.

Branding 261
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Reads: Creating a collaborative community, using neuroscience to prevent burnout, how not to hate small talk and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Creating Collaborative Community: A Moment to Reimagine the Culture of Work. The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.

article thumbnail

MarTech’s B2B marketing experts to follow

Martech

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. followers).

article thumbnail

12 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

article thumbnail

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100
article thumbnail

When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! She arrived on stage initially dressed in pink with a white B2B Barbie T-shirt.