Heinz Marketing

APRIL 8, 2022

So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. However, a community is only as productive as its members. Cultivating the Best-Fit Community.

Communities 98

Communities B2B CMO Paid Search Agency 98

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Where Community Really Matters #HelpUkraine. Heinz Marketing believes that in any community, it’s the “communing” that’s so powerful.

Communities 105

Communities B2B CMO Work Management 105

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Communities 107

Communities Top of Funnel Word of Mouth Enterprise Management 107

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Influitive

FEBRUARY 14, 2019

They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive.

Communities 178

Communities Ad Building B2B Optimization 178

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Influitive

DECEMBER 14, 2021

Just how valuable and in-demand are customer communities to today’s B2B businesses? The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive. One of the […].

Communities 130

Communities Effectiveness Gartner Content 130

6sense

DECEMBER 10, 2021

Creating successful B2B communities doesn’t happen by accident. Nearly all companies understand the value and impact of community-building, but most fail to dedicate the necessary resources or energy to help their communities flourish and grow. . Are you looking for the right way to build a B2B community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all who participated! Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Influitive

MARCH 24, 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company.

Communities 164

Communities Brand Identity Branding B2B 164

Tomorrow People

NOVEMBER 6, 2020

It revealed that buyers overwhelmingly trust information from their professional community—mainly their peers, current customers or vendors, but also more junior colleagues and industry sources. However, this does not diminish the reality of the situation: buyers use their community as a trusted source. Ultimately, money talks.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

SWZD

NOVEMBER 10, 2021

Modern B2B marketers are using two key resources to be successful - market research and community. Learn how it can give you a competitive advantage.

Communities 118

Communities B2B Marketing Research B2B 118

6sense

DECEMBER 17, 2021

Last week, we announced the publication of Want to Build a Successful B2B Community? It’s brimming with hard-earned actionable insights that can help your organization create its own successful B2B communities. Keeping your community at the forefront of the members’ minds is so important, Latané writes.

Communities 62

Communities Ad Building B2B Customer Satisfaction 62

Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. ” Read next: Why community could be the next big thing in marketing. Bringing us back together. The network effect.

Marketing Automation Services 101

Marketing Automation Services Communities Hubspot Enterprise Management 101

Confessions of a B2B Marketer

FEBRUARY 8, 2023

Follow Jared on LinkedIn Check out RevGenius Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, I'm joined by Jared Robin of RevGenius.

Communities 52

Communities B2B Outreach B2B Sales 52

Heinz Marketing

MAY 5, 2022

Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Still, there are some key things to consider when choosing communities to target as well as how you target them. Make sure the communities you choose are active.

Communities 124

Communities Outreach Consulting Campaigns 124

Influitive

MARCH 29, 2017

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Your company’s support forum?

Communities 218

Communities Linkedin Facebook ROI 218

Martech

NOVEMBER 3, 2021

Good morning, Marketers, and are communities the future across all verticals? 72% of consumers are likely to return to a brand that creates strong online communities. It was a survey of 500 consumers, a small sample; and Amity’s in the business of building digital communities. The post Good morning: Are communities the future?

Communities 104

Communities Verticals Sample CMO 104

Martech

AUGUST 26, 2021

Welcome to community marketing . “I I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Editorial Director. Read more here.

Communities 112

Communities Ad Building Advertising Agencies Amazon 112

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 Kevin Dorsey Kevin “KD” Dorsey is a legend in the B2B sales world—and for good reason! There is no shortage of great sales resources out there. Josh Braun 1.2

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

Social Media 117

Social Media Trends Media B2B 117

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 118

Communities Work Management Marketing Management Paid Search Agency 118

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. So, what does this mean for those of us in the B2B world? It is easy to see the implications of this for B2C companies but, B2B can be a little less clear.

Communities 97

Communities Peer-to-peer Business B2B 97

6sense

DECEMBER 9, 2021

I’ve pondered this a lot, and here’s what I’ve figured out: what keeps me coming back here is the community — sharing a common goal, falling into the same rhythm, drawing inspiration from each other, and cheering each other on. We’re a group of different people, but once we’re together in that studio, we’re a community.

Class 62

Class Communities B2B Marketing Ad Building 62