KoMarketing Associates

OCTOBER 24, 2017

Here are 4 best practices that will help guide your efforts. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. The best way to do that is by avoiding those convoluted conversation altogether.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

OCTOBER 9, 2012

This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers.

B2B Marketing 120

B2B Marketing Practices Planning B2B 120

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. In this training, our team was able to ask Brie their most pressing GA4 questions and learn best practices for the platform. Why B2B Marketers Should Make the Switch Now.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

DECEMBER 12, 2019

Interested parties wanting to contact someone at your company for various reasons can find the best person to reach. Clients and job candidates can see the type of roles people have at the company.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

MARCH 3, 2020

A change is coming for the world of B2B ecommerce. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. This is due to more B2B ecommerce buyers shopping online, as well as an increase in buyers using mobile devices to shop. Define Your Audience.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JUNE 23, 2014

That being said, there are certain best practices associated with Twitter that yield ROI for content marketers. 15 Ways B2B Marketers Can Be Using Twitter. 12 Examples of B2B Companies Managing Impactful Twitter Profiles. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Keep it short.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising. Perfect Your Message for LinkedIn Ads.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

NOVEMBER 12, 2019

So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need. This has been developing for years and is now standard practice among B2B marketers.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 41% of marketers think video is THE best content format for building relationships that generate leads. 41% of marketers think video is THE best content format for building relationships that generate leads. If it doesn’t, it should. If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

APRIL 3, 2018

What this means for B2B marketers is that more information about how an organization’s web pages perform in Google search results can be realized and evaluated. Now that marketers have access to an even larger set of keyword data, this post outlines four key areas of Google search performance report that B2B marketers should leverage.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

MAY 13, 2020

If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” Google Featured Snippets: SEO Best Practices. Remember SEO Best Practices. Step 4: Remember SEO Best Practices. Select a Relevant Query. Create Relevant Content.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. In addition, 48 percent of B2B marketers are making decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. It offers a solid base of resources to understand how the platform works and how it can be best leveraged for B2B marketing initiatives. Facebook Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. For B2B marketers, this means bringing your product to life with specific applications, examples, and client stories. Good storytelling is an art form.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

DECEMBER 17, 2019

Your Complete B2B Content Strategy Checklist. Video can be a great asset for B2B content marketers: 86% of buyers prefer interactive content they can access on demand. Check out Kelsey Jones’ awesome post covering best practices for video marketing if you’re still not sure where to begin. Source: DemandGen.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Do you have questions about B2B online marketing best practices? But, today, Google is much smarter.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. B2B & Local Directories. Besides local review sites, there are also several B2B and local directories that you can claim profiles on.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What’s irrefutably true is that Google is evolving in its quest to deliver the best answer to every query. Best Practices for Title Tags. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 20, 2018

Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients. White papers – absorb knowledge about industry best practices and specific use cases. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). GDN is more of a turnkey advertising solution, and the best B2B content providers usually belong to their own network. Google Display Network Pitfalls.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

OCTOBER 3, 2017

There is a misconception that B2B social media strategy is easy to develop and implement. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy. In order for B2B marketers to create an effective and sustainable social media strategy these 6 key elements also need to be considered. Commitment.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console. Specifically, the Topic Research Tool.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

JANUARY 30, 2017

As influencer marketing continues to grow in popularity, new research suggests that B2B marketers are still in the early phase of adopting this tactic. Data shows that nearly half of B2B IM programs are still in the experimental phase. Just four percent of B2B IM programs are labeled as integrated. The “Influence 2.0:

Marketing Report 120

Marketing Report B2B Marketing Allocation Budget Programs 120

KoMarketing Associates

JULY 27, 2017

While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns. The first ad extension we will discuss is sitelinks. Final Thoughts.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120