Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. According to chatbot statistics 2020, 41.3%

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

EveryoneSocial

APRIL 28, 2023

And yet, B2C hasn’t warmed up to employee advocacy in the same way as B2B has with many success stories to show for it. Social Media Today ) There are many amazing statistics like these that reinforce the power of employee advocacy but as Linden knows: social media success depends entirely on trust. Good question.

Branding 52

Branding Brand Identity B2B Social Media 52

ClearVoice

OCTOBER 14, 2022

To get you started, we’ve compiled the top content marketing statistics of 2022. Blog Content Statistics. Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. Podcast Content Statistics. Video Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. Content marketing statistics for local search. Content marketing statistics for email. Content marketing statistics for social media.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

The Point

JANUARY 19, 2021

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Hubspot

JUNE 23, 2020

Traditionally, LinkedIn is a place for B2B marketing. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. Recently, however, LinkedIn has become the home of B2C marketing as well.

Linkedin 98

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 98

The Lead Agency

MARCH 17, 2024

Website lead capture forms are one of the most critical touchpoints in the B2B landscape. Combining B2B and B2C statistics, the average conversion rate from web forms is 1.7%. In B2B services specifically, that goes up to 2.2%. While easy to introduce, B2B lead capture forms are not so straightforward to master.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

KoMarketing Associates

OCTOBER 30, 2018

Splash and the Harvard Business Review recently published “The Event Marketing Evolution” report, and statistics showed that the majority of marketers (52 percent) believe that event marketing drives more business value than other marketing channels.

Event Marketing 165

Event Marketing Marketing Report Multi-Touch Attribution B2B Marketing 165

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

KoMarketing Associates

OCTOBER 1, 2019

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

KoMarketing Associates

JUNE 17, 2020

Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. Just don’t expect it to be a significant driver of B2B leads… right? Unfortunately, B2B marketers are a little behind B2C marketers when it comes to adopting the stories format.

Lead Generation 194

Lead Generation Generation Leads Lead 194

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Zoominfo

AUGUST 1, 2018

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1. billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Top Rank Marketing

SEPTEMBER 15, 2023

Have you found an important B2B marketing news item we haven’t yet covered? percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results.

Marketing AI 104

Marketing AI B2B Marketing B2B Marketing Management 104

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. As the economy continues to slow, B2B marketers aren’t the only ones who are feeling the sting.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. ” Why we care.

Ideal Customer Profiles 109

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 109

The Lead Agency

DECEMBER 6, 2021

The COVID-19 pandemic that has dominated our lives for the last 18 months has changed how we live both professionally and personally, and the B2B landscape is no different. With responses from 3,600 B2B decision-makers across 11 countries, the report outlines the major shifts and swings that have been seen across the B2B sector, as follows.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

KoMarketing Associates

OCTOBER 6, 2016

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. ABOUT NIMISH VOHRA.

Analytics 227

Analytics B2B Marketing Tools B2B 227

Exo B2B

FEBRUARY 7, 2024

Did you know that 72% of marketing professionals use B2B personas to guide their marketing content? This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. B2B influencers are often industry experts, leading thinkers.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Marketing Insider Group

MARCH 17, 2021

Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. B2B Companies: Leverage Content to Deliver Targeted Messages.

Content Marketing 294

Content Marketing Paid Search Agency Advertising Agencies Business 294

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

BenchmarkONE

OCTOBER 3, 2019

Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. 89% of B2B marketers tie their content marketing strategy into larger business goals. 62% of B2B buyers say they can make a business decision based on content alone. 71% of B2B researchers begin their search on Google.

Statistics 53

Statistics B2B Marketing Planning B2B 53

Marketing Interactions

DECEMBER 21, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. While I applaud all the folks who insist that B2B is like B2C because we’re marketing to people, it’s a sentiment that’s slightly misplaced. Even at the most complex in a B2C purchase—think buying a house.

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Most companies in both B2B and B2C have put a lot of time, money, and energy into ensuring there is an employer branding strategy. Employer Branding Statistics. Employer Branding Statistics.

Statistics 90

Statistics Paid Search Agency Companies Branding 90

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? With that, there are also a TON of statistics out there. Feel free to jump to the sections that matter most: Important Social Media Statistics. Important Social Media Statistics. Employee Advocacy Statistics for Marketing.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. MediaPost ). Marketing Profs).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Valasys

DECEMBER 18, 2023

In the dynamic world of B2B relationships, building and maintaining long-term connections with clients is crucial for sustained success. Unlike B2C interactions, B2B relationships often involve complex processes, multiple stakeholders, and substantial investments. This goes beyond simply offering quality products or services.

Practices 52

Practices Work Management B2B Deliverability 52

KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. Why do you think the majority of B2B marketers will still only spend less than half of their media budgets programmatically?

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

TrustRadius Marketing

APRIL 21, 2022

Top 26 Help Desk Statistics. 72% of B2B buyers say the pandemic has increased their customer service expectations. Salesforce 2020) 55% of B2C customers say the pandemic has increased their customer service expectations. First, here are the stats. Help Desk High-Level Stats. Hubspot 2022). Salesforce 2020). Customer Perceptions.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. B2B content must be concise and attention-grabbing yet add value to the reader. In this article, we will discuss the importance of content curation in B2B marketing.

Curation 81

Curation B2B Marketing Work Management Marketing Management 81