Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online.

Features 59

Features Optimization Marketing Websites B2B 59

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . B2B buyers do not want to engage your company on your terms. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. As the economy continues to slow, B2B marketers aren’t the only ones who are feeling the sting.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Shiva Corporation and Forrester Research. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K Maribel has worked for Motorola, International Data Corp.,

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Martech

FEBRUARY 17, 2022

Our perception is that changes in consumer expectations and buying practices are reflected in similar changes for the B2B buyer. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves.

Top of Funnel 98

Top of Funnel B2B Forrester B2B Sales 98

PathFactory

MAY 2, 2019

With artificial intelligence disrupting nearly every industry, it’s poised to launch B2B marketing into an exciting new era that puts buyers in the driver’s seat of their own hyper-personalized journeys. Everyone’s talking about it yet there seems to be confusion around what it means and its implications for B2B marketers.

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Put The Customer First. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” That includes B2B buyers, of course. The radical evolution of the B2B buyer is unmistakable.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” FAQs About Purchasing Third-Party B2B Data What is third-party data? You can buy third-party B2B data from a data provider.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Lake One

APRIL 28, 2020

Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. With the number of stakeholders involved in a purchase decision growing every year and the journey becoming ever more complex – the B2B website job is heavy. Difference between B2B & B2C.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. Believe it or not, posting videos on YouTube isn’t a video strategy.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Forrester B2B

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertisements 52

Advertisements Advertising B2B Business 52

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. Forrester Business Technographics® Marketing Survey, 2020).

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Martech

NOVEMBER 4, 2021

They looked at some of the most common data points in B2C advertising — including “Age” and “Gender” — and then checked the accuracy. Forrester found that only 12% of B2B marketers have high confidence in the accuracy of the data they manage. They found that “Gender” was only 50% accurate. The accuracy of “Age” dropped to 25%.

Ad brokers 109

Ad brokers Forrester Internet Marketing Advertisements 109

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 142

Lead Ranking Forrester Lead Scoring Cross-Selling 142

Martech Advisor

DECEMBER 17, 2019

Leaders in today’s B2B marketplace are increasingly challenged with combining digital accessibility and the value of human interaction. New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences.

B2B Sales 57

B2B Sales Service B2B Forrester 57

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

APRIL 25, 2022

More B2B marketers are adopting account-based marketing than ever before. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. What it is.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C. B2B executives should be on guard for this inclination. State Of B2B Customer Experience Is Unhealthy.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. All of these factors combined mean, even some of the most progressive and forward-thinking B2B marketing specialists have held off on dedicating some of their ad budget to programmatic.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

PathFactory

NOVEMBER 9, 2021

We are in the midst of a transformative change in B2B buying, accelerated by the pandemic and enabled by new artificial intelligence and machine learning tools, that are fundamentally changing B2B digital marketing to provide for more self-service and education at every stage in the buying journey. B2B buyers want a B2C experience.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Vision Edge Marketing

FEBRUARY 22, 2022

Stay with us to learn 1) how a customer journey map helps you determine the intersection of your sales process and customer consideration, 2) the six C’s of the customer-centric buying process, 3) the three key B2B conversations needed to move your prospect from communication to consideration, and what exactly to ask in each conversation type. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Crimson Marketing

APRIL 4, 2013

We recently ran across an article about steering your strategic marketing efforts in the right direction by avoiding common B2B marketing misconceptions. Branding isn’t as important in B2B as it is in B2C. Getting in front of the right company makes for successful B2B marketing.

B2B Marketing 100

B2B Marketing B2B Forrester B2B Sales 100

Top Rank Marketing

MARCH 18, 2024

For users with commercial intent, however — such as, individuals searching for complex information about B2B challenges and solutions — organic results will still be the place to look. Helpful, expert-sourced content will rise above the rest Google SGE presents a unique opportunity for B2B creators.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67