Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268

Design Paid Search Agency Companies B2B 268

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? Do you understand your target market? Make a list of every piece of marketing content you’ve created. Who are they?

Efficiency 292

Efficiency Paid Search Agency Companies B2B 292

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

SEPTEMBER 20, 2018

It was an exciting time for two reasons: One, we hadn’t witnessed brands risking an involuntary manslaughter charge every day, and two, it was the moment marketers seemed to start taking “content marketing” seriously. Condé Nast isn’t about to launch a magazine to help content marketers measure ROI.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

Savanta

MAY 12, 2017

We recently partnered with B2B Marketing Magazine to produce a ‘career acceleration guide’ for B2B marketers. . In the survey that underpins this report we captured the experiences of over 70 B2B marketers who’ve made it to the heady heights of head of marketing, VP marketing or CMO.

B2B Marketing 120

B2B Marketing Planning B2B Paid Search Agency 120

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Terkel Marketing

JANUARY 5, 2023

What Are Some B2B Content Marketing Examples? From Deloitte’s successful general education to General Electric’s viral Reddit posting, here are seven answers to the question, “What are some good examples of content marketing from a B2B brand?” The post What are some B2B content marketing examples?

Examples 40

Examples B2B Marketing Content Marketing B2B 40

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” This adage definitely applies to B2B marketing. Three quarters (75%) of the B2B marketers surveyed said they need to show marketing’s impact on pipeline and revenue.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Visual Marketing Magic.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

BOP Design

FEBRUARY 19, 2021

Writing copy for a B2B website takes skill and expertise. In this post, we share tips from our experienced B2B website copywriting team on how to write great copy that positions your brand as an expert. People interact with copy on a website differently than they do with copy in a magazine or book. Be Concise.

Copywriting 130

Copywriting Tips B2B SEO 130

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Why Should B2B Marketers Care? Why Should B2B Marketers Care?

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

6sense

AUGUST 17, 2021

magazine today revealed that 6sense is No. Recent accolades, including recognition earlier this month as a Forbes Cloud 100 Honoree, reinforce 6sense as the architect and leader of the RevTech Revolution – a movement to tap technology to deliver better B2B buying and selling experiences. 936 on its annual Inc. The 2021 Inc.

Paid Search Agency 62

Paid Search Agency Companies Ideal Customer Profiles B2B Sales 62

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

Communities 116

Communities Transparency B2B Click Rate 116

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. And that was really my introduction to marketing.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Press Conference 70

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Savanta

MAY 8, 2013

B2B organisations have always had a natural inclination to expand internationally. This international dimension has important implications for how market research is conducted and interpreted. This international dimension has important implications for how market research is conducted and interpreted. Happy travels!

Research 120

Research B2B Marketing B2B RSS 120

Mereo

MAY 6, 2021

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. Ultimately, value calculators employed in B2B scenarios need to infuse specific, differentiated value and proof-backed outputs that empower buyers to make the best decision in their journey. Get Your Copy.

Lead Scoring 41

Lead Scoring Lead Ranking Differentiation Case Studies 41

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

The Marketing Blender

NOVEMBER 22, 2023

Greetings and welcome to The Marketing Blender. We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. Your prospective B2B customers may have concealed meeting points. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. A Journalistic Approach.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. Fundamental SEO Strategies for B2B Organizations.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate. It’s a powerful thing and is often a catalyst.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. Today, it’s sales and marketing.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

ViewPoint

MAY 23, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. billion two years ago.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

B2B Marketing Traction

NOVEMBER 7, 2014

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. The market will continue to remain volatile & uncertain. Also, holding in-person meetings & appointments can be risky.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

Meerkat Marketing

MAY 20, 2020

Kyle Turk has recently been featured by Authority Magazine as part of their Marketing Strategy Series. The series features author Kage Spatz talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies they might also be able to leverage to grow their business.

Paid Search Agency 52

Paid Search Agency B2B Marketing Marketing Strategy Marketing & Strategy 52

Digital B2B Marketing

NOVEMBER 6, 2012

Perceptions are created by experience with your products, service and people, through what other people say about you (even competitors) and through your own marketing. However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. All they see are leads.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing, or as it’s more commonly known, outbound marketing, is a commonly used tactic to scale lead generation and thought leadership with an existing database.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 319

Twitter Enterprise Management Business Work Management 319

ViewPoint

APRIL 26, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via B2B Marketing Insider. Report: Data, content drive email marketing.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

B2B Marketing Traction

NOVEMBER 22, 2013

This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat).

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 6, 2013

According to an article in Sales and Marketing Management magazine, Delighting Customers Doesn’t Pay , The book authors base their claim on more than 97,000 customer surveys, the results of which show that customers whose expectations are exceeded are not more loyal than those whose expectations are just met consistently.

Marketing Management 100

Marketing Management B2B Marketing Planning B2B 100