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Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same.

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The Founder Interview Series #31: Taylor McKnight, Emamo

Webbiquity

It’s also a five-letter domain name I bought for $500 on GoDaddy and came up with a good story afterwards! It can take a long time to get product/market fit and reach profitability, but if you care about the problems you’re solving, it will be a super power in the day-to-day motivation to keep going. The Launch.

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B2B Email Marketing Guide for Automation Marketers

Delivra

Is your B2B company increasing its bottom line and client list through email? B2B marketing automation could easily become your company’s most powerful asset. By coupling your email marketing efforts and automation, you can easily nurture leads and generate sales. If not, now’s the time to start.

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New releases for AI-powered marketing technology

Martech

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Web solutions. Get MarTech! In your inbox.

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What Is B2B (Business-to-Business)?

ClearVoice

What is B2B? The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. B2B product marketing example.

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Your Marketing Results Are Not In Your Control

Digital B2B Marketing

Two weeks ago GoDaddy’s outage knocked numerous sites offline for an extended period of time. On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Traffic that would normally have gone elsewhere ended up here.

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Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

But maybe there’s an easier way to do B2B social media marketing better. So much so that they’ve added a feature to posts and ads so marketers can add call-to-action buttons. But despite the proof that adding a call-to-action can boost response, it appears many B2B companies are still publishing posts without a call-to-action.