KoMarketing Associates

JUNE 29, 2016

From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Consider your own alumni network, industry affiliations, and vendor-specific resources. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

JANUARY 30, 2015

Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. How should I handle unstructured data, like social media content. Create a custom matching algorithm. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Bound360

APRIL 25, 2018

It’s a big event, with 3,000+ attendees, 120+ vendors and all the frameworks and case studies you can dream of. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

markempa

MAY 24, 2010

The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins.

Research 40

Research B to B Webcast Content 40

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of buyers who cited them as a trusted source in 2006 to 8.1%

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

B2B Marketing Directions

NOVEMBER 8, 2015

In my experience, the most effective lead nurturing programs utilize several methods and channels of communication and involve both content-based communications (which are typically handled by marketing) and person-to-person communications (which are typically handled by business development reps or salespeople).

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

B2B Marketing Directions

JUNE 26, 2016

Numerous research studies have shown that many business buyers are now using the wealth of easily-accessible information to perform their own research regarding potential purchases, and that they are delaying conversations with vendor sales reps until fairly late in the buying process.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Biznology

SEPTEMBER 25, 2015

Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. The solution was conducting Voice of Customer (VOC) research to develop a lexicon of key customer terms and phrases, to buy those key words, and also to pepper them in all the content we produced.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

MLT Creative

SEPTEMBER 24, 2010

I was very honored to be asked, because Velocity is known for having created one of the best B2B eBooks ever, “ The B2B Content Marketing Workbook.” Doug Kessler and Velocity set a great example for how to put content into action with this eBook, and we’re all invited to see their plan and follow along for the results.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Biznology

APRIL 24, 2015

These programs include campaigns with vendors such as By Appointment Only and Simply Direct’s survey service, which puts together a custom database of prospects based on specific titles and account attributes, and sends short email surveys to senior executives therein.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

MLT Creative

OCTOBER 21, 2011

Zappos’s approach carries over to its vendor relationships and strategic partnerships, too, which also sets a great example for B2B. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. Customized "Smart Content" is King In the past, a nice website would get buyer's attention.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

MLT Creative

AUGUST 12, 2011

But your story resonates with me because I've been fortunate enough over the past 30 years to have experienced some remarkable relationships with both clients and vendors. Download advanced content from our B2B Marketing Idea Series: In business, as in life, things can go off course. View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Put content in their path that they find YOU.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Bound360

DECEMBER 4, 2017

On the B2B Growth Podcast, Amy talks about how her team understands content performance on their website. Amy’s team segments and serves content to their target audiences based on the industry. They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.   This allows you to make sure you are sending the right content to the right people without wasting marketing dollars on those who will be unreceptive to your offers.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

B2B Digital Marketer

SEPTEMBER 8, 2020

Creating engaging multimedia content is how A. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." more than doubling) increases in traffic within half a year.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

KoMarketing Associates

OCTOBER 2, 2018

The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . F rom the Clutch survey: Clutch surveyed more than 380 employees who have read business content online in the past week. B2B Content Marketing Report 2018.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. A good way to determine what’s available, and what additional content you need to create, is to perform a content audit. Blog entries.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! 10:37 – Automating content repurposing. I’m a big fan of taking existing content and assembling that into a book. Podcast Timestamps/Outline. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

OCTOBER 5, 2020

What’s great today that we didn’t necessarily have so much in the past is how we can get the awareness that we need for all of our content marketing.”. Nobody was focusing on, especially in the B to B space, the, the marketing side. When you’re trying to be everything to everybody, you’re nothing to nobody.”.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Five Ways B-to-B Marketers Need to Change Their Game by Biznology.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Leading Results Rambings

OCTOBER 22, 2013

Unlike an ad agency, a website shop, or a marketing tactic fulfillment vendor (e.g., While this was happening, we were also working with the new marketing manager to redesign the website, update the company literature, and edit the website content. And with two staff members gone, the remaining staff felt overwhelmed and left behind.

Small Business Marketing 74

Small Business Marketing Consulting Work Management B to B 74

B2B Digital Marketer

OCTOBER 13, 2020

We’ve, we’ve had a lot of success here and I’ve always been involved in digital technologies, definitely in the marketing side, content management, sales, marketing sides of the world and have multiple products in this space. But, uh, yeah, just always been fun. What time should we make calls?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Partners, Vendors and other things "out there" TOP POSTS. Customers dont understand how software vendors work. Enterprise Content Management: From Strategy to Solution. Advice & Opinion. Research & Analysis.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Anything Goes Marketing

MAY 17, 2009

kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. @lazgonzalez # sds09 cahidalgo : # sds09 -common definition of a lead expands beyond direct sales and marketing and must also extend to the channel.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. This results in a slower buying process and the continual carpet bombing of buyer inboxes with the same static, mass-distributed whitepapers that every vendor sends out.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40