Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. And the content has to be terrific.” Getty Images via @daylife. Events designed for both virtual and live audiences.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

DemandBase

MAY 17, 2019

This year featured many of the staples that have built this conference into a must-attend event: 200+ sessions with an array of content to satisfy any appetite, plenty of networking time, a charity run I’ve managed to avoid for three straight years, and an overall atmosphere of energy and optimism about the future.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Everyone is afraid to be sold.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

ViewPoint

OCTOBER 6, 2015

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Hinge Marketing

NOVEMBER 1, 2013

Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Bonus : Make a video case study.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Are there any lists available (in-house, pre-registered attendees, etc.)? Will there be a giveaway at the booth ?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Biznology

SEPTEMBER 3, 2015

Content production. Conference programming serves as a valuable source of new content for various uses throughout the year. “We Our sponsors deliver over 100 case studies, which are highly valued by attendees. This was our goal.”. Our value proposition is convenient access to useful information,” says Gillespie.

Conference 80

Conference Trends B2B Trade Show 80

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Joe Pulizzi's and Newt Barrett's book Get Content. Stephanie Tilton Recommends.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

OCTOBER 21, 2011

You’ll earn loyal customers, and some of the best and most believable case-studies, as well. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

MLT Creative

APRIL 8, 2011

And if you would like to get a look at the work itself, I’ve included what we call our “Quick Study Case Studies” too. Download content from our B2B Marketing Idea Series: Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

MLT Creative

OCTOBER 28, 2010

That’s why I check my Twitter feed several times a day; it’s a great way to keep up with new ideas and information, add my own thoughts and pass along the best content in the form of retweets. He shares an amazing amount of helpful content. So what makes one B2B Twitterer the best? Great question. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

AUGUST 1, 2011

Compared to the rabbits racing ahead of them, these turtles are content to either plod along or stay still within their shell. Start with a strategy, followed by a plan for generating content. The fuel for this engine is content. You don’t have to create all your content; be a great curator, too.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 3, 2010

In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. Customized "Smart Content" is King In the past, a nice website would get buyer's attention.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. A good way to determine what’s available, and what additional content you need to create, is to perform a content audit. Case studies.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

OCTOBER 28, 2013

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. But this is the one to acquire for your marketing library, for two reasons.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

OCTOBER 19, 2020

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! 10:37 – Automating content repurposing. I’m a big fan of taking existing content and assembling that into a book. Podcast Timestamps/Outline. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? Um, there might be a different, um, I dunno, content opportunity. Jim Rembach (02:55): Yeah.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

The ROI Guy

MAY 19, 2015

There was plenty of content, conversations and cowboy hats. These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. 2 - Content is King? More is not more when it comes to content.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Anything Goes Marketing

MAY 17, 2009

sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. Why not have one on Why they switched? Tony Jaros) cahidalgo : # sds09 : TJaros- "The demand waterfall is as much about human behavior as it is numbers."

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

APRIL 1, 2021

So if you could, Jim, tell us a little bit about your background and your experience before we get into some meaty content talking about your book, you know, the six disciplines of agile marketing and what we need to do differently today. I got some energy today. Jim Rembach (00:16): I’m telling you. Jim Ewel (14:38): Yeah.

Planning 52

Planning Work Management Marketing Management Business 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

JANUARY 4, 2011

Do I Really Need a Content Strategy? Top 10 Takeaways from the 2010 Content Strategy Forum - Content Marketing Today , April 30, 2010. Five Reasons You May Not Be Spending Enough on Content Marketing - Tom Pisello , November 29, 2010. How Do You Make Time For All This Content? Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. job role.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JUNE 29, 2011

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. What I’m about. I hadn’t even talked to her on the phone. Want to talk? or spread all over the globe. 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

ANNUITAS

MAY 10, 2011

Attendees received more than their money’s worth with a mix of great content, research and end-user case studies. The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. The content presented by SiriusDecisions and the end-users effectively delivered on this theme.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). SEO Tactics.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content. It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content that will engage people. Talking about content - you guys saw some of the opening slides.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28