Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. PricewaterhouseCooper (PwC) recently reported that about 23% of B2B marketing budgets are allocated to event marketing, which is a separate line item from other types of marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

The Point

OCTOBER 29, 2021

Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Progressive Profiling.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. It was the brainchild of Ben Hindman who came from a live events planning background. Why we care.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Lead Gen Aggregators 113

Martech

AUGUST 2, 2022

Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. We’re routinely asked what products typically sit alongside the larger platforms.

Marketing Automation Services 124

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 124

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Every event and every provider has their own scanners and apps.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Conference 123

Conference Tips Work Management Marketing Management 123

Adobe Experience Cloud Blog

JULY 1, 2013

Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. Marketing Automation' So, What is a Token Anyways? We used tokens.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Landing Pages 48

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

OCTOBER 16, 2018

Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

markempa

AUGUST 25, 2014

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Don't let event leads fall on the floor! Choose technologies that drive leads into your marketing system. But are you getting the stellar returns you expect from them?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. We’d expect to see more ABM integrations with events technology like ON24’s. What it does.

Account Based Marketing 96

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 96

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it. Eliminate manual processes.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Martech

AUGUST 9, 2023

He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Juliet Randall (14.6K followers) X (Twitter): @julietrandall (2.5K

Account Based Marketing 94

Account Based Marketing ABM DemandBase Marketing Analytics Tools 94

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

SmartBrief - Marketing

AUGUST 14, 2023

The next step after direct response is sales and marketing automation, which is also ideally managed in-house. Degree of difficulty: 2 Sales and marketing automation Now that the tools are highly affordable and easy-to-use, it makes sense to ensure your core sales and marketing efforts are managed in-house.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SmartBug Media

DECEMBER 22, 2023

Make a booth plan, organize special events, and use effective marketing automation and CRM systems. HubSpot Technologists Meet Event Experts At SmartBug ® , we're embarking on an exciting venture: crafting an innovative service offering focused on event marketing and management.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Delivra

JANUARY 15, 2021

Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place. Nurture leads with marketing automation. Videos can be used for a variety of purposes. Run PPC ads.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Lead management.

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Work Management Marketing Management 133

Martech

JUNE 5, 2023

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

Leads 102

Leads Lead Marketing Qualified Leads API 102

SmartBug Media

DECEMBER 28, 2022

SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, your search is over.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Heinz Marketing

APRIL 24, 2020

Say you had a whitepaper called “How to get the most from Event Marketing”. Lead Source Details: [Format abbreviation] – [Description], when filled out, becomes “WP – How to get the Most from Event Marketing”. The lead sources could look something like this: Lead Source: Resource. SLAs with your team.

Lead Scoring 96

Lead Scoring Lead Ranking Sales Qualified Leads Leads 96

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. How are we inviting them?

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119