The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. And your product or service may be exactly what they need to solve it. Banner ads? The key is to make it creative.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. What it does. Why we care.

Account Based Marketing 81

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 81

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. Why we care.

Marketing Automation Services 97

Marketing Automation Services Marketing Management Lead Gen Aggregators 97

Marketing Insider Group

SEPTEMBER 20, 2021

What time zone are they located in, and what hours would be best to send them communications and host your events? For example, the type of events that they have attended and their inclination towards certain rewards and special offers are some major behavioral indicators. Demographics. Separate by New vs Longtime Members.

Work Management 278

Work Management Marketing Management Marketing Automation Services Tips 278

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. We asked the question, how can you use software to drive more of offline relationships?” We found that there was often a disconnect between sales and marketing teams.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Only scan potential customers (exclude vendors, sales people, etc).

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Leverage their anonymized data on prospects actively researching similar tools.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. New platforms have been introduced, and mature products updated and enhanced. Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. At CabinetM we define martech broadly.

Marketing Automation Services 111

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 111

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand. These tools have a vast number of capabilities that are making huge differences.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Adobe Experience Cloud Blog

JULY 1, 2013

Imagine planting a flower only once and seeing it everywhere – if only it were as easy for gardens as it is in our marketing programs! A token is a variable in your marketing automation platform –a shortcut to a specific value you want to use. Marketing Automation' So, What is a Token Anyways?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Landing Pages 48

SmartBug Media

DECEMBER 22, 2023

In my experience, quadrupling it is a smarter strategy if you don’t have strategic partners planning to participate with your organization at the event. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Delivra

JANUARY 15, 2021

Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. Your audience may be gathering on any social media platforms, even youth-oriented ones like Tik Tok. They may be attending networking events in certain cities or reading particular blogs. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

GreenRope

APRIL 29, 2021

This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important. Segment attendees to share timely and relevant post-event marketing content. Streamline event follow-up content based on contact attendance.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Lead Liaison

FEBRUARY 28, 2023

Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Winner Strategy: Well, you’ve got options!

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. How are we inviting them?

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Webbiquity

FEBRUARY 5, 2018

As the activities and behavior from events are digitized and optimized online, however, live event data can now be tied quite easily to almost any business outcome. Live event data is as pure as information gets. With the right tools , any enterprise can collect and manage every data point in the event process.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

markempa

AUGUST 25, 2014

Case Study #1 – Local B2B Marketing: 150% boost in lead generation. This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

Leads 83

Leads Lead Marketing Qualified Leads API 83

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? Keep your virtual events tailored and strategic.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Adobe Experience Cloud Blog

JUNE 17, 2019

More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. Rest easy knowing your data is accurate.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

SpotMe Blog

NOVEMBER 15, 2021

SpotMe’s CEO, Pierre Metrailler, was invited to PM Forum, a UK network of marketing and BD decision-makers in professional services, to discuss how events technology has evolved over the last decade and share first-hand insights on how leading brands – SpotMe’s customers – harness event technology to engage audiences.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52