Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. PricewaterhouseCooper (PwC) recently reported that about 23% of B2B marketing budgets are allocated to event marketing, which is a separate line item from other types of marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. It was the brainchild of Ben Hindman who came from a live events planning background. Why we care.

Marketing Automation Services 97

Marketing Automation Services Marketing Management Lead Gen Aggregators 97

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

markempa

AUGUST 25, 2014

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. To meet this challenge, the team audited the current situation, and ended up replacing both existing marketing automation and CRM solutions, and found new technologies that were more integrated.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

SmartBug Media

DECEMBER 22, 2023

Notes are processed daily, creating an incredible layer of qualitative data in the CRM. If your organization is new to tracking trade show and event ROI, start with the basics. Make a booth plan, organize special events, and use effective marketing automation and CRM systems.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Webbiquity

OCTOBER 16, 2018

This creates a “1+1=3” situation; each vendor benefits from exposure to the other’s CRM contacts, but together they may also reach new prospects neither has interacted with before. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Last fall, they also plugged into HubSpot’s CRM. What it does.

Account Based Marketing 81

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 81

Martech

JUNE 5, 2023

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

Leads 83

Leads Lead Marketing Qualified Leads API 83

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. VP of Marketing or CMO. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

GreenRope

APRIL 29, 2021

This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important. Easy ways to import webinar attendees into your CRM. Segment attendees to share timely and relevant post-event marketing content.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 11, 2024

For instance: You are selling marketing automation software but find it challenging to reach the right prospects. Solution- partner with a CRM provider. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Lead management.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Webbiquity

FEBRUARY 5, 2018

Just like online data, data from live event signals can now be tied to lead scores, participation rates, user experience, product adaption, conversion goals, or and the myriad other business outcomes that exist within a Marketing Resource stack.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Budget Programs 51

Budget Programs Work Management Paid Search Agency Top of Funnel 51

LeadSloth

MARCH 15, 2011

The next Marketing Automation Monday will be in San Francisco on March 21st. It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Marketing Automation Monday in Other Cities.

Marketing Automation 100

Marketing Automation Automation CRM Practices 100

Webbiquity

SEPTEMBER 29, 2020

The platform’s primary benefit is to create business value for customers, to produce ROI by generating qualified leads and driving attendees toward meaningful interaction during the event and afterwards.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

DealSignal

SEPTEMBER 22, 2019

Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts. Run pre-event marketing campaigns to drive more leads and ROI from your fall tradeshows. Win the MVP award from Sales at their kick-off in January.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Attendify

MAY 14, 2019

While this involves the event marketing and sales teams agreeing on ratings definitions ahead of time, doing so means you’ll be able to carve out the best leads and place them in front of your sales team ASAP post-event. Doing so sets off real-time triggers that are created by the actions attendees took during events.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Jifflenow

JANUARY 7, 2020

A number of new, creative, and exciting technological infrastructure is being put into place and looking at the positive reactions this scenario has been gathering, it is safe to say that events in 2020 will just be bigger and better. Trend #5 – Automation is here to stay!

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

SpotMe Blog

NOVEMBER 15, 2021

Metrailler believes that companies spend too much time thinking about the registration process when planning events and said that “the future of event technology will move away from that”. But the real challenge is how we get attendees to see the benefits of joining in-person after nearly 18 months of just virtual events.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

DemandBase

MAY 14, 2019

At the center of any ABM strategy is the CRM and powerful marketing automation solution.” – Pallavi Sarup (Solution Engineer) and Bill Reed (Manager, Product Marketing). It’s not a gift if it has your company logo on it.” – Sarah Askett (Event Marketing Manager). Salesforce Pardot. “At

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

BDB

JANUARY 12, 2024

Tracking post-event marketing qualified leads, deal velocities and revenue impact requires integrating analysis with customer relationship management (CRM) and marketing automation systems but gives the clearest picture of event ROI.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SpotMe Blog

JUNE 30, 2023

Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events. This means: Segmenting your audience into groups with similar attributes and interests.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Jifflenow

JANUARY 7, 2020

A number of new, creative, and exciting technological infrastructure is being put into place and looking at the positive reactions this scenario has been gathering, it is safe to say that events in 2020 will just be bigger and better. Trend #5 – Automation is here to stay!

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44