Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? Lead management. Dynamic content creation.

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Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

Attendify

MAY 14, 2019

You can’t afford not to have a speed-to-lead event data strategy. In this piece, we’ll cover four actionable takeaways you can use to maximize the efficiency of your event’s lead-management program. Tip 1: Get smart about event lead scanning. The lower-scored leads? But don’t sweat it.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Lead Liaison

MAY 3, 2019

Consider an event lead management solution, like GoExhibit!, which integrates seamlessly with their marketing automation, sales automation, and CRM solutions OR the technology you already have in place. Badge scanning is antiquated and cannot fully integrate with the technology you already have in place.

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SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

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ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

TrustRadius Marketing

OCTOBER 1, 2018

B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends. InsightSquared.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JUNE 13, 2013

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. When a person attends a social marketing webinar, we assign them to the social marketing nurture track.

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Lead Nurturing Marketo Click Rate Thought Leadership 48

Conductor

AUGUST 24, 2022

Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. Writer submits first draft of content and submits for review to Content Lead. Writer ideates & then submits all blog design needs.

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TrustRadius Marketing

OCTOBER 1, 2018

B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

AUGUST 24, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! He explained that his company had invested "big dollars" to install a new marketing automation software system.

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Work Management Marketing Management Marketing Automation Services Lead Generation 120

SendX

OCTOBER 8, 2020

3) HubSpot Email Marketing. Advanced personalization and automation. CRM and all-in-one digital marketing growth tool. List Management & Segmentation. Doesn’t have advanced automation tools. Easiest Automation Builder. Automation builder at a low price. Good for event marketing.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Lead Liaison

APRIL 8, 2019

We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. The news also reinforces the investment Lead Liaison has been making to simplify event lead management for the entire event tech space. Check out these 40 other shocking event marketing statistics.

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markempa

DECEMBER 21, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JULY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

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Lead Liaison

NOVEMBER 2, 2018

In fact, most of the technology that we create is intended to give businesses the opportunity to automate administrative tasks to make room for more person-to-person contact. Marketing events are a great way to engage in one-to-one contact. Perhaps you are trying to decide if your business should invest in event marketing.

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Event Marketing Statistics Enterprise Management Marketing Management 48

Single Grain

SEPTEMBER 22, 2022

A lead generation tool (or lead gen tool) is software that helps you capture information from people, or “leads,” who are interested in your company’s product or service. These tools automate the lead collection process so that you can focus on other areas of your business. 2) Automation.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Lead Liaison

FEBRUARY 7, 2023

Success is your responsibility, not the event organizer’s, even if they are disorganized or fail to meet your expectations. Pre-event marketing from the webinar organizer was not strong. The organizer promoted the event in their newsletter a week before the event to 27,149 recipients.

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Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Companies using Pipedrive will benefit from this deeper level of integration, as it makes it easier than ever to streamline and automate key steps in the sales process.

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Lead Liaison

MAY 10, 2019

Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Companies using Pipedrive will benefit from this deeper level of integration, as it makes it easier than ever to streamline and automate key steps in the sales process.

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Lead Liaison

FEBRUARY 12, 2019

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close.

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Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. With the increase in users comes an uptick in user requests.

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

Lead Liaison

JULY 18, 2019

It is a process that sounds more complicated than it is, so Lead Liaison *created* this resource, which can act as a phone script when speaking with show organizers and lead retrieval providers, to *clear the fog*. Not only does it provide a list of questions, but also the background as to why the questions are necessary. .

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Kapost

OCTOBER 21, 2016

Now, most marketing organizations do the majority of work internally rather than through agencies across specialized teams (social, demand gen, etc.). Tools : 10 years ago, we were just beginning to experiment with email marketing tools. Channels : Again, in the recent past, marketing focused on the sales channel, ads, and events.

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Lead Liaison

MARCH 1, 2019

™ apart from the other lead capture exhibitors is the fact that it enables businesses to foster stronger relationships from capture to close. It supports all types of events; even those without badges.

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Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Lead Liaison

MAY 17, 2019

Bonus Hack: If you are using a marketing automation solution with a form builder and landing page builder, consider creating a simple form/landing page to include these questions. That way, all you have to do at the end of each event is send them the link to your survey page. Add this resource to your trade show process now!

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Trade Show Lead Liaison Opinions Lead Capture 49

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

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Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Lead Liaison

AUGUST 7, 2019

Test your lead retrieval on each other. Scan each other’s badge and make sure the information is collected correctly, and that it feeds into your existing backend systems (CRM, marketing automation, etc.) in a timely manner.

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Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Event Marketing.

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Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. With the tap of a smartphone, access important marketing analytics.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

chiefmartech

APRIL 11, 2018

Under this new model, driven by martech, marketing operations has expended its responsibilities, adding new elements such as analytics and tech management, and consolidating many functions that were used to be stand alone, such as brand awareness, and lead gen, into one integrated function. Gain Cross-functional Knowledge.

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Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Lead-to-Account Matching Buyer’s Checklist.

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Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Assign someone on your team who can monitor, update, and maintain your lead lists. Firmographics. Final Thoughts.

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Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Assign someone on your team who can monitor, update, and maintain your lead lists. Firmographics. Final Thoughts.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62