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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

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How to Make and Optimize a Twitter Landing Page

Optinmonster

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

copyright law provides statutory damages up to $150,000 per image for willful infringement. And, though you may not read about a lot of court decisions on copyright infringement, remember many cases are settled out of court, never to be shared publicly. Bots and automation make finding infringements easier. Click To Tweet.

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Role of artificial intelligence in marketing

Sprout Social

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

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How to Maintain Great Content Curation

The Effective Marketer

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. Don’t Automate. Be Careful How You Aggregate.

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Don’t Stop Scrolling | How To Create A Show-Stopping Footer

Predictive Response

Be sure to include a copyright notice to ensure your emails have copyright protection. Facebook, Instagram, Twitter, and LinkedIn are the most common social media platforms today. An unsubscribe or email preferences link. A link to your privacy policy and disclosure page. The footer is the best place to put this information.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, is improving efficiency enough to justify investing in Marketing Automation?