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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) How should we approach the campaign differently?”

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. Which parts of marketing can you most profitably automate? What is B2B Marketing Automation?

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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them. Most marketers are concerned about bounce rates that go beyond 5%-10%. This can wreak havoc on your email marketing efforts and damage your email deliverability.

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Optimize your Email Deliverability: Content

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up. Body copy The body copy is the main text of your email.

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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. Not only that, but our click to open rate went from 2.2% in April to 14.1%