Customer Experience Matrix

JULY 17, 2015

Among segment-based systems, collaborative filtering uses product selections almost exclusively: this is the classic “customers who looked at this product also considered these products” approach, which doesn’t take into account other aspects of the customer’s history.

Work Management 120

Work Management Segmentation Analytics Automation 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

MAY 21, 2015

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JULY 15, 2013

Even in the small business sector, that count would make Vocus one of the largest marketing automation systems. But Vocus doesn’t quite match the profile of standard marketing automation products. So it''s best to treat Vocus Marketing Suite as a class unto itself. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

OCTOBER 17, 2012

MarketingPilot is best described as integrated marketing management for mid-tier companies. It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. I profiled them in a February 2011 post.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 7, 2011

I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. It’s frightening how often I ask someone how they expect to use their new marketing automation system and am told they don’t know. Of course not, because you have specific requirements that those products probably don’t meet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Vendors 120

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. This and similar seeds have since sprouted into a forest of products that help brand marketers work with dealers, distributors, franchisees, and agents.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

NOVEMBER 17, 2011

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. Flexible technology: no one can predict exactly how marketing automation will be used next. These are still surprisingly rare in B2B marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

NOVEMBER 3, 2018

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. It often depends on the origins of the product.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. Industry considers whether customers are highly engaged in the products, how easily they can find product information, and whether the product is a locally-created service such as a restaurant or home repairs.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Customer Experience Matrix

JANUARY 22, 2013

According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. Today I’ll present the third and (mercifully?)

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

JULY 11, 2011

You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Don’t look now, but growth is already slowing.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. At best, superior support could built Alsa a small but loyal customer base. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 3, 2011

Summary: Our new B2B Marketing Automation Vendor Selection Tool (VEST) has been carefully crafted to help marketers at every step of the selection process. Explanations What It Is: This is basic information for people who are just starting to explore marketing automation. Why It’s There: Many buyers are new to marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Automation 120

Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). They believe – based no doubt on what buyers are telling them – that companies still want to buy an integrated product that meets their needs without any assembly required.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 29, 2011

Thanks to the heroic efforts of my friends at OfficeAutoPilot , the new B2B Marketing Automation Vendor Selection Tool (VEST) is finally available for online sales. This gets to the heart of the marketing automation deployment challenge, which is helping marketers get real value from their systems from the start.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Marketing Report 120

Customer Experience Matrix

MARCH 29, 2011

But what I really want to know is what it means for marketing automation. What makes the connection worth pondering is the approach to marketing automation taken by IBM, most recently in the Smarter Commerce initiative announced earlier this month. The role of marketing, and marketing automation, is to guide those treatments.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 13, 2020

It seems just yesterday that we were impressed to hear that a company’s product was “AI-powered”. Marketers increasingly worry that AI will ultimately replace them , even if it makes more productive before that happens. A closely related subplot is continued security breaches as companies fail to secure their data despite best efforts.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

SEPTEMBER 16, 2010

The best I could do was to make the questions as specific as possible. That will let my final report include summary scores that help identify which vendors are best suited for each type of buyer. In fact, prioritizing requirements is the most important discussion buyers can have when selecting a product. So bring it on. -

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 26, 2011

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. The bad news is I can't actually sell it online, despite the best efforts of Web masters on two continents. Email is info@raabguide.com. See my posts over the past few weeks for details on that.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

DECEMBER 29, 2010

Summary: The first two posts in this series described my scoring for product fit. And I'll give a little preview of the charts these scores produce.without product names attached. Beyond assessing a vendor's current product, buyers also want to understand the current and future market position of the vendor itself.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Paid Search Agency 120

Customer Experience Matrix

OCTOBER 29, 2017

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JANUARY 15, 2010

The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. Automatically.” That pretty much says it all. For example, it includes Web content archiving, which I wouldn’t have considered, and excludes creating content from relevant pieces within a larger document.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms. Decision methods.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

MAY 24, 2017

One of the grand challenges facing marketing technology today is having a computer find the best messages to send each customer over time, instead of making marketers schedule the messages in advance. In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. Bean, and Staples.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2012

If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels. Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 18, 2016

But the more interesting response is to automate content creation and selection directly, using the detailed information to create new content and to send the most appropriate content to each individual. I also have one other observation, which was totally unexpected (the best type!).

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. I was disappointed but figured it was just another case of expectations outpacing reality.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. It sees itself as filling the gap between simple email systems and enterprise marketing automation products. So far as I know, there’s no connection.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. Perhaps we could have one of the automated content generation vendors read all the vendor materials and write optimal signs for them! You’d show the best ones in between speeches or on a loop in the exhibit hall. On to suggestions for next year.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120