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Lead Scoring: Tools and Tactics to Convert Customers

Act-On

Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward. But how do make the best use of it (or get started, if you’re still stuck in manual processes)?

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time? It’s simple math.

Product 264
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How Sales Funnel Management Is Changing

Lead Forensics

So how is the sales funnel – and the way it is formed, used, and managed – changing? And what are the most effective sales and marketing teams doing to optimize their chance of achieving success? Then during the final decision-making stage the sales pipeline will kick in.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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Integrate Sales and Marketing Software to Streamline Processes

Act-On

Technology can’t solve every problem between sales and marketing. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Use software as a tool to align sales and marketing departments. When the two platforms work together, magic happens.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?