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The A to Z Guide to Doing a Content Audit

Marketing Insider Group

Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. Performing a content audit is like breathing new life into your entire content strategy. Content audits answer important questions like: Which content is performing best? Why brands should perform content audits.

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Conducting an SEO Content Audit

Top Rank Marketing

To combat this, we recommend conducting an SEO content audit. A step-by-step guide to SEO content audits Step 1: Define your goals Before you can start an SEO content audit, you need to know what you’re trying to accomplish. This lays the groundwork for all the work that comes next.

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These Are the Only SEO Audit Tools You’ll Ever Need

Marketing Insider Group

Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition. Without SEO auditing, you risk giving your competitors an edge and sending your audience to outdated content. Quick Takeaways.

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5 Reasons Why a Content Audit Is Useful

Top Rank Marketing

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

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The Hidden Costs of Content

This cost can occur in three main categories: Time, bandwidth, and compliance audits. This eBook explores the concept of "total cost of content." Find out how you can incorporate some easy steps to execute better content from the beginning!

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. There are two basic types of audits. What do you want to learn from the audit?

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Marketing Tech Stack Audit: Why and How

Full Circle Insights

Conducting a marketing tech stack audit helps identify inefficiencies, reduces cost, and improves performance.

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Best Practices for Marketing Database Cleanse

Database Audits. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.