Valasys

AUGUST 23, 2019

The new hub aims to provide additional information pertaining to the specific clusters of audiences. With the help of this tool the marketers will be able to delve into additional data points to make better marketing decisions that would resonate with the areas of interest of their specific clusters of audiences.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Find out what your competitors are doing with their marketing strategies, and do it better.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Bionic

FEBRUARY 23, 2023

Media Planning AI uses algorithms to analyze data and identify the best media placements to reach your target audience. Your AI Success Depends on Training Data Media planning AI can help you create effective campaigns and reach your target audience efficiently. However, to achieve the best results, it needs good training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Buzz Marketing for Technology

JANUARY 3, 2018

The portfolio will no doubt contain elements of Digital Marketing but will also likely concentrate on what the current and future audience really needs and could, thus, index on physical marketing, TV, Radio, Outdoor, even Print. Guest post by: Romi Mahajan, Blueprint Consulting. Why discount ideas and channels a priori ? .

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. 1) What is your vision for Microsoft and Digital Marketing? 5) Where are Microsoft and Digital Marketing heading next?

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Valasys

JUNE 12, 2019

The target audiences can also be further refined based on local SEO trends. Predictive analytics can be used in predictive content creation which can, in turn, be used to run targeted campaigns for cluster-specific audiences. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

The audiences are captivated & compelled to press a Call-To-Action (CTA) button in order to generate conversions. Thus, social engagement is a preliminary stage of captivating audiences through omnichannel marketing. Total Web Visits Generated: Tracking total web-visits & company specific visits can prove to be beneficial.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Martech Advisor

NOVEMBER 25, 2019

We’re unsure of our marketing efficacy and our return on marketing investment (ROMI). For example, improved targeting granularity and accuracy can minimize spend on audiences that aren’t performing. CMOs are investing billions in digital marketing in attempt to achieve these ends. And yet, many of us are still struggling.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 12, 2020

According to a report by Content Marketing Institute, 90% of the top-performing B2B content marketers prioritize audiences’ informational needs. Integrating Market Basket Analysis in B2B marketing can enrich the B2B targeting & sharpen the B2B predictive sales insights to benefit the audiences in the following ways: 1.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

OCTOBER 8, 2019

Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

OCTOBER 24, 2019

Accordingly, marketers can tweak their core marketing methodologies including Social Marketing Ideas & ideas leading to more personalized & audience-specific campaigns. Brainstorming assures that the marketers can figure out what’s working the best in alignment with their plans of action. Keep an Eye on the B2C Trends : .

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Marketing Insider Group

JANUARY 31, 2013

Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate. At SAP, we have seen how these things have impacted the way we go to market and engage with our audiences. But it does not take the place of creative that connects with an audience, excites them and resonates.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Valasys

SEPTEMBER 19, 2019

Conversions: LinkedIn conversions are all about compelling the audiences on the social networking website to perform a desired set of actions. This Social Media KPI gives deep insights into whether a niche-specific audience is being targeted or not. Videos generate a greater level of engagement & drive better conversions.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

MARCH 25, 2020

Best virtual events focus on keeping it agile and reflecting on the value proposition of the goods or services by appealing to a global audience group preferably in the target demographics. Virtual event marketing allows marketers to interact with global audiences in real-time. No matter which geo-targeted. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening is amongst the most crucial components of audience research. According to a report by Loyalty360.org Read more on The Philosophy of Social Listening.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. The average time invested watching a video reflects whether or not the video content is engaging enough for the audiences on YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 1, 2019

In fact, in the last week of June 2019, LinkedIn updated their algorithm for the optimization of the newsfeed, which led to an improvement in the audiences’ engagement on the platform. If a piece of content is marked as spam by the audiences or is hidden by them from the newsfeed, it is not good news for the marketers.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. marketers get an insight into the preferred device types that are being used by a niche-specific audience. Sticking to the most relevant content strategies & the S.M.A.R.T

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 12, 2019

Figuring Out the Target Audience: . The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Content Marketing Institute

APRIL 23, 2018

This direct, unsolicited feedback can be invaluable to understanding whether your content is reaching the right audiences, how well it’s being received, and what you can do to increase the value of your publishing efforts. Every new asset must draw attention from something else your audience might want to pay attention to.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

ClearVoice

JULY 27, 2023

But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. The slogan is a setup that is a win-win for both sides of the audience play here. In other words, “messages” are the content you create, no matter the medium, in order to connect with your audience.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Valasys

SEPTEMBER 6, 2019

Twitter helps in generating targeted leads, indulging relevant & targeted audiences with the ad campaigns or an important piece of information in no time, nurturing leads by providing tailored answers to the questions of prospective customers in no time & often by the industry experts & in generating instant conversions.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 16, 2019

Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

JULY 29, 2019

He associates impactful ads as indispensable tools that engage audiences’ imagination. Many companies are already using emotional analytical metrics to understand the psychologist of their audiences and to improve their services. He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 22, 2019

Focus on Crafting pieces of Content for Local Searches: While optimizing for local SEO, the marketers should focus on topics of relevance to local audiences. The marketers should create niche-specific content, focused on local audience groups & should analyze their implicit & explicit behaviors. .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

markempa

APRIL 5, 2007

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

SEPTEMBER 10, 2019

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 27, 2019

With clear norms on how businesses can use the personal data of the prospects, GDPR has made marketers more sensitive to the needs & preferences of their target audiences. Preference centers help marketers send better & more targeted communications to their prospects.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 19, 2019

Marketers instead of targeting the largest geographies for marketing, these are focused on a niche-specific audience to accelerate & optimize their lead generation endeavors. This helps them in designing their content strategies around the areas of interest of their target audiences. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

Brian Peters, Strategic Partnerships Manager for Buffer, stated the importance of measuring Facebook KPIs as follows: “Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.”. The number of Relevant Fans: .

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Every tactic should serve a specific goal by reaching a specific audience with a specific value proposition. Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Show your audience that you care about their experience on social media and overall wellbeing.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333