Trade Press Services Newsletter

FEBRUARY 1, 2024

What do you have to offer your target audiences? Then use it to connect with your target audience in an authentic way. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Here are six tips to break out of a Groundhog Day marketing cycle.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Trade Press Services Newsletter

NOVEMBER 2, 2023

Professional awards can establish you as an expert in your field and increase visibility with target audiences. Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Winning an award is an exciting achievement and should be a highlight in your career trajectory. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Navigate the Channel

AUGUST 24, 2023

Even if your audience members aren’t demanding it from you, they want it—in ever-increasing numbers. Part of the appeal is that interactivity takes a simple piece of informative content and kicks it up to a participatory experience that audiences remember and seek out. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

SmartBrief - Marketing

MARCH 7, 2024

Since these channels are a primary outlet for disseminating valuable brand information, it’s important to optimize content that encourages sharing and conversation: Tailor content that will resonate with specific audiences. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Convince & Convert

SEPTEMBER 30, 2021

Social media marketing supports driving attention and building affinity at a large scale, with multiple audiences in mind. Social media marketing supports driving attention and building affinity at a large scale, with multiple audiences in mind. Social selling is a tool that almost anyone can add to their professional toolbox.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

SmartBrief - Marketing

FEBRUARY 26, 2024

OptinMonster ) Define your goals, objectives and audience The first step in the development of an effective email newsletter is to map the program to existing sales and marketing goals. Prioritizing target audiences also is a critical step in the planning phase. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. At some point, you will start attracting more of the leads that don’t intend to buy from you right away. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization?

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

DECEMBER 20, 2022

For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. If you expect customers to trust you when making a high-involvement purchase such as your products or services, you need to tailor your efforts to your audience’s requirements.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Heinz Marketing

MARCH 30, 2020

A common theme across the Eastern and Pacific time zone versions was the importance, stress and critical impact of CMOs balancing communication right now across at least five separate but vitally important audiences: Current Customers. Executive team peers and board members. Marketing department employees. Prospective Customers.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Including a human element—like by showing the faces of your real employee teams—can make your brand more relatable and build better audience connections. But not to worry. Who Reads Your About Us Page, Anyway?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Content Standard

NOVEMBER 2, 2023

First, TV audiences were declining, especially among younger demographics. First, TV audiences were declining, especially among younger demographics. Second, social channels were disrupting the status quo with reviews and peer-to-peer recommendations that consumers trusted more than brand ads.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Drew Neisser

FEBRUARY 9, 2024

Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. For B2B CMOs, adopting Radical Candor can be a game-changer.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Buffer

JANUARY 26, 2021

Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. What if I told you engaging with your customers on Instagram can double or triple your revenue?

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% more likely to know about products and trends before their peers. Pricing hasn’t yet been announced.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Customers are going to look up reviews first.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Marketing Insider Group

SEPTEMBER 25, 2020

Just imagine what you could achieve with a dedicated audience of high-value potential clients taking several hours to listen to what you have to say each week. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

JULY 20, 2021

They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. For many businesses, the same obstacles keep appearing when it comes to reaching their desired audience online with fresh content. Finding the right audience can be time-consuming, ineffective, and expensive.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Marketing Insider Group

NOVEMBER 8, 2022

A genuine connection with your target audience results in boosted visibility for your business. To get there, you must first connect with your target audience through regular delivery of valuable content. Blindly navigating your marketing strategy can cause your content to capsize. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Oktopost

OCTOBER 28, 2020

As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling. So here are a couple of good ones!

Peer-to-peer 136

Peer-to-peer Features Click Rate Top of Funnel 136

B2B Marketing Exchange

APRIL 10, 2024

Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward. Our audience can access unprecedented rates to attend this newly reimagined event. This marks the latest chapter in our journey to reshape the future of B2B marketing and sales.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 107

Social Media Advertisements Advertising Tools 107

Heinz Marketing

APRIL 14, 2022

CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. The CMO should partner closely with key functional peers. In the digital age, this approach no longer works. More on that below.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Content4Demand

APRIL 25, 2023

With budgets getting tighter, it makes perfect sense that marketers need to prioritize metrics like downloads, visits, and opens to ensure that the content they’re investing in is valuable and engaging for their target audience. On the flipside, they are emphasizing what type of content they do find valuable.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Salesforce Marketing Cloud

FEBRUARY 12, 2024

To be effective, understand the executive audience and how to tailor your communications — verbally or in email — so they receive your message as you intended. Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

The Marketing Blender

FEBRUARY 27, 2024

Unleashing Digital Strategies in B2B Manufacturing Marketing A solid B2B manufacturing marketing strategy leverages the power of digital channels to penetrate markets and engage audiences more effectively. By doing so, they position their offerings in front of an audience with high intent, resulting in improved conversion rates.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

chiefmartech

AUGUST 9, 2020

You find yourself with a ton of important martech topics to cover, an amazing roster of talented leaders eager to address those topics with their peers, and no venue to gather them together with the broader martech community. Sign up for free to join the live studio audience here. Pop quiz, hot shot. What do you do? (An Well, kind of.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Work Management Marketing Management 101

Anteriad

MAY 3, 2023

As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. Here are some takeaways to help set you up for high growth: Intent data Successful marketers were far more likely to use intent data to target their audiences.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60