Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

Webbiquity

MAY 25, 2021

So who better talk to about the similarities and differences between B2C and B2B influencer marketing? We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. It’s not enough to blindly share your new blog posts and product updates either. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Are your Twitter posts generating any clicks?

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Scoop.it

OCTOBER 1, 2020

There are ways to make the process of populating your social platforms especially twitter without spending too much time developing articles, blog posts, or videos. What is the Difference between Content Creation and Content Curation? What are the Benefits of Content Curation on Twitter? It does vary from industry to industry.

Curation 98

Curation Twitter Content Eye-Tracking 98

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 94% believe video helps consumers better understand their product or service. . 94% believe video helps consumers better understand their product or service. . Product reviews. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. That means new products and innovations that support those needs.

Service 133

Service Product B2B Conference 133

Marketing Insider Group

JANUARY 21, 2022

There are different best practices for every social media platform. Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience?

Social Media 318

Social Media Organization Media B2B 318

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. But broadly speaking, here are seven different places to use your UVP in some form.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Brand Identity Branding 78

Marketing Insider Group

MARCH 6, 2023

In this post, we’re taking a look at how to create video content that will benefit both you and your audience. Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. Increases visibility and drives traffic : Effective SEO strategies lead to higher visibility online, making it easier for your target audience to find you. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Don’t let anyone else tell you different. So to get started, consider the following: Who are your audience and what channels do they use? What channels will fit your products or service?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Don’t let anyone else tell you different. So to get started, consider the following: Who are your audience and what channels do they use? What channels will fit your products or service?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. How to use video content to increase brand awareness and sell your product.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. If you primarily sell to businesses in your local area, for example, engaging with nearby companies on social media will ensure that your brand is what comes to mind the next time they need your product or service. What Is the Social Selling Index? The Real Benefits of Social Selling. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

MARCH 31, 2021

Twitter sees an average of 500 million Tweets every day , meaning there’s no shortage of highly active and engaged users on the platform. That’s where Twitter scheduling comes in. In this guide, we’ll discuss the importance of scheduling Twitter posts and why it makes sense for your Twitter marketing strategy.

Twitter 139

Twitter Social Media Custom Publishing Ideal Customer Profiles 139

Sprout Social

SEPTEMBER 30, 2022

With this strategy, salespeople use social listening to learn what their target audience is talking about online. They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Generate leads and drive revenue.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. The result?

Social Media 123

Social Media Examples Work Management Media 123