Industrial Marketing Today

AUGUST 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience.

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Social Media Effectiveness Media Work Management 60

Industrial Marketing Today

OCTOBER 1, 2011

In my conversations with industrial companies about inbound marketing, I find my audience agreeing with me up to a certain point and then there is a big disconnect. It needs to do all the heavy lifting for creating qualified opportunities for industrial sales. Instead, salespeople want opportunities. ”.

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Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 21, 2011

The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. Create a glossary of industry terms. Compliance.

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Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. I should know — I am an engineer too.

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 25, 2011

IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people. The target audience in the metal building industry tends to be conservative and have a traditional mindset when it comes to marketing.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. A similar trend is seen in the industrial sector. See chart ).

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Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. A continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. The chart below shows the difference between B2C and B2B companies.

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Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MARCH 8, 2011

It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. distribution arm. Element14 is a global information portal specifically built for electronic design engineers.

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Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 26, 2011

I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results. E-mail List Hygiene.

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Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

JANUARY 21, 2011

It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. Pushing out blatant product-centric sales messages are sure to turn off your audience. Do you know of other industrial companies that use content effectively?

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Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues.

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Content Marketing High Quality Lead Planning BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. And this is built over time through demonstration of traits.”.

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Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 11, 2011

Strategic planning and analysis does sound a lot more glamorous than writing content filled with nitty-gritty product details. Industrial marketers, who use content that is light on product specifications and heavy on benefits, may have a difficult time engaging with engineers.

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Content Marketing Proposals Case Studies Case Study 60

Industrial Marketing Today

DECEMBER 15, 2011

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category. I’m also in serious discussions with two other industrial clients who want to set up an integrated blog.

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Paid Search Agency Trends Content Marketing Companies 60